Canada Dealer of Excellence Disclaimer

Incentives A Rubiks Cube For Auto Dealers According To Automotive News

Program Description

J.D. Power is pleased to offer the J.D. Power Dealer of Excellence program.  Dealer of Excellence recognizes top performing sales satisfaction retailers who meet or exceed J.D. Power sales standards and best practices.   These standards are derived from our annual J.D. Power Sales Satisfaction Index (SSI) study.   The SSI study measures individual brand performance and assesses how consumers value dealership processes with inventory, facility, personnel, negotiation, finance and insurance and delivery of their new vehicle.

Dealers that achieve J.D. Power Dealer of Excellence recognition may promote their certification both in the showroom and online. Annual certification may be renewed at twelve-month intervals based on continued adherence to program standards.

Standards and Criteria

Who is eligible?

Pre-Qualified New Vehicle Automotive Dealerships in Canada

Pre-Qualification Criteria: J.D. Power limits the percentage of eligible dealerships based on their rank performance in their brand customer satisfaction measurement programs consistent with measurements found in the SSI study.  On average, J.D. Dealer of Excellence certification is limited to the top 20% of sales satisfaction dealers nationally.

To become certified as J.D. Power Dealer of Excellence, Pre-Qualified Automotive Dealers must then achieve a 75% or higher score on an in-person dealership audit conducted by J.D. Power.  This audit evaluates dealers against sales standards focused on inventory and pricing transparency.

Dealers of Excellence who achieve certification for multiple years are identified as follows:

  • 2 Years: Silver Dealer of Excellence
  • 3 Years: Gold Dealer of Excellence
  • 4 Years: Platinum Dealer of Excellence
  • 5 Years or more: Diamond Dealer of Excellence

About J.D. Power

J.D. Power is a global leader in consumer insights, advisory services and data and analytics. A pioneer in the use of big data, artificial intelligence (AI) and algorithmic modeling capabilities to understand consumer behavior, J.D. Power has been delivering incisive industry intelligence on customer interactions with brands and products for more than 50 years. The world's leading businesses across major industries rely on J.D. Power to guide their customer-facing strategies.

J.D. Power has offices in North America, Europe and Asia Pacific. To learn more about the company’s business offerings, visit The J.D. Power auto shopping tool can be found at