U.S. Driving Experience and Brake Quality and Satisfaction Study
The brake system is not only the most important safety feature on any vehicle, but it is also a feature that is garnering more performancebased attention. Original equipment manufacturers and suppliers must ensure the functionality of new-vehicle brake systems to ensure passenger safety as well as owner satisfaction with performance quality.
The J.D. Power U.S. Driving Experience and Brake Quality and Satisfaction StudySM allows the ability to benchmark brake and other driving experiences/dynamics by design satisfaction “things gone right” and product quality “things gone wrong.” This vital information helps original equipment manufacturers and suppliers enhance existing brake components and develop new technologies in order to gain a competitive advantage.
Study subscription provides access to the tools needed to gain a comprehensive, in-depth understanding of how your company is performing and to identify any areas needing improvement, including:
- Resource Allocation: Direct limited R&D resources to those product attributes that contribute the most to owner satisfaction. Identify the brake attributes that drive owner needs and utilize them to define priorities for future product development
- Engineering: Focus resources on specific competitive strengths and opportunities for improvement and leverage study findings to improve positioning via comparison to the highest performers. Utilize results to translate design/engineering specs into products that satisfy owners
- Sales/Marketing: Promote quality and satisfaction performance, as well as demonstrate how product features meet owner needs, desires, and expectations