Automotive Media & Marketing

For automotive marketers, it is critical to understand your market—both current and future—inside and out. This includes understanding the factors that drive awareness and interest in particular models, as well as in your brand. With more than 45 years of industry experience, we answer the important questions to help you understand your customers, market trends, and current and future market drivers, which may help to advance your business and, ultimately, positively impact your bottom line.

October 20-22, 2015 at the Bellagio Hotel, Las Vegas, NV
Insights across the vehicle shopping, buying, and owning processes
Analyzing auto consumer shopping patterns across the Internet
Customers in China Expect More In-Vehicle Technologies, but Aren’t Willing to Pay More, J.D. Power Finds
New Autoshopper (NAS)
2018 Japan New Vehicle Intender Study(NVIS)
Manufacturer Mobile Websites Outperform Desktop Websites, on Average, While OEM Performance Varies across Both Platforms
Social Media Usage During New-Vehicle Shopping Process Increases, J.D. Power Study Finds
Traditional Media Brands’ Expansion into Digital Creates New Auto Advertising Opportunities, J.D. Power Study Finds