About Us | Research & Analytics

Our Research & Analytics

Our mission is to be the premier provider of voice of the customer insights utilizing best-in-class analytics and research methodologies.

About ACE: Analytical Center of Excellence

J.D. Power research is comprised of our ACE team, a blend of scientists and industry analysts. Our scientists, PhD level statisticians and methodologists, ensure our research meets the highest scientific quality standards and provides advanced statistical support. Our industry analysts are subject matter experts, within key strategic verticals, who provide thought leadership and data interpretation for syndicated and key proprietary studies within their vertical. This combination of expertise allows J.D. Power to uphold our core values of independence and integrity, while delivering impact for our clients.

Core Functions

Research Standards and Governance:  ACE establishes and maintains the research rules that regulate how we design studies, collect data and determine the framework for the J.D. Power Awards.

Study Design and Best Research Practices: ACE is responsible for the scientific integrity of studies and questionnaire designs as well as ensuring the firm is using the best research practices.

Advanced Analytics: ACE statisticians perform all advanced analytics required to create the J.D. Power Customer Experience Index Model (which is used to determine customer satisfaction benchmarks) as well as other advanced modeling to help clients derive the most insight from our data.

Data Insight and Interpretation: ACE industry analysts provide thought leadership to interpret and apply the insights derived from our data to our clients and in doing so identify areas of opportunity and prioritization of improvement efforts.

Our Latest Projects

We’re proud to share our latest research projects, accomplishments, products, event appearances, thought leadership resources, and more.

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