About Us | About our Industry Benchmarks

Each year, J.D. Power interacts with millions of consumers to better understand their opinions, perceptions, and expectations about a variety of products and services. Now, after nearly 50 years of analyzing the Voice of the Customer across more than a dozen industries and countries, J.D. Power is known globally as the customer experience benchmarking authority.

Our benchmarks help businesses stay informed of Voice of the Customer trends and opportunities. They’re designed entirely by J.D. Power research scientists to maintain our core values of integrity, independence and impact. Our proprietary customer index model powers our benchmarks. Through our proprietary index model, we identify the many drivers of customer experience, accurately measure and link their impact to business results, and uncover insights to drive positive financial results for our clients.