Land Rover Range Rover Fifty Celebrates 50 Years of Luxury SUVs

Christian Wardlaw | Jun 17, 2020

British Leyland lays claim to creation of the first luxury SUV, introducing the original Range Rover on June 17, 1970. The 2-door SUV aimed to provide the rugged go-anywhere and do-anything capability of a rudimentary Land Rover with the plush ride and interior surroundings of a Rover sedan. So successful was that original Range Rover that it was put on display in Paris’s Louvre Museum in 1971, heralded as an “exemplary work of industrial design.”

2020 Land Rover Range Rover Fifty

That original Range Rover remained in production for 26 years, adding an extra set of doors and an automatic transmission option along the way. Today, the Range Rover is in its fourth-generation iteration, most recently redesigned for 2012, securely ensconced atop Jaguar Land Rover’s lineup of cars and SUVs and sharing its model name with three other vehicles that collectively represent the Range Rover family.

To celebrate and commemorate the Range Rover’s 50th birthday, a new limited-edition version of the vehicle is coming soon to a dealership near you. The Land Rover Range Rover Fifty is based on the plush Autobiography trim level and comes in both standard- and long-wheelbase versions of the vehicle.

Highlights of the Range Rover Fifty include a supercharged, 518-horsepower 5.0-liter V-8 engine, a choice between two 22-inch wheel designs, and special “Fifty” script for the SUV’s badges, seat head restraints, illuminated tread plates, and dashboard. In alignment with its debut model year, just 1,970 examples will be built, each with a center console plaque indicating that the vehicle is “1 of 1970.”

Seven paint colors will be offered for the Range Rover Fifty, three of which are special-issue heritage hues through Land Rover Special Vehicle Operations. These solid colors – Tuscan Gold, Bahama Blue, and Davos White – are reproductions of paint offered for the original Range Rover.

Prices for the Range Rover Fifty will be finalized closer to the vehicle’s on-sale date.

The information in this article is from Land Rover. It was accurate on June 17, 2020 but may have changed since that date.

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