Kia Electric Car Lineup Unveils New Effort to Become Leading BEV Brand
Kia Motors Corporation has revealed an ambitious plan to make battery-electric vehicles (BEVs) account for a quarter of its global sales by 2030. A rendering depicting seven futuristic electric car and SUV models hints at what's to come as Kia executes on its future EV product strategy. Kia President and CEO Ho Sung Song presented the latest information about the automaker's bold effort to transform its business model and brand image during an event at its Hwasung plant in Korea.
"Kia has sold more than 100,000 BEVs worldwide since the introduction of our first mass-produced BEV in 2011, the Kia Ray EV," said Song. "Since then, we have started to introduce a range of new BEVs for global markets and announced plans to accelerate this process in the years ahead. By refocusing our business on electrification, we are aiming for BEVs to account for 25% of our total worldwide sales by 2029."