Ford F-150 Diesel Succumbs to Cancel Culture
The automotive world is moving toward an electrified future at an accelerating pace. Many companies have announced plans to shift entirely to electrification or convert a portion of their product lines to battery power. Ford is one of them, which makes the upcoming removal of the diesel engine option from the F-150 order guide less surprising.
The Ford F-150 diesel engine is a 3.0-liter Power Stroke V6 that produces 250 horsepower and 440 pound-feet of torque. Ford decided to cut the diesel from the F-150 lineup due to slowing sales and low demand. In a memo shared to an F-150 Forum, Ford notified dealers that the engine would no longer be an option for F-150 orders after July 16. The Blue Oval is still reeling from the global shortage of semiconductors, which also played a part in the decision.
"Our customers overwhelmingly order our EcoBoost V6 gasoline engines, which is why we are removing the diesel from our lineup," a Ford spokeswoman told Automotive News. "For customers who need maximum towing torque, we now offer the F-150 PowerBoost as the ideal combination of capability, power, and fuel efficiency, which wasn't available when Power Stroke was introduced."
Part of the F-150's diesel problem could also be related to price. General Motors offers a $995 Duramax diesel upgrade for both the Chevrolet Silverado 1500 and GMC Sierra 1500, but buyers wishing to add the Power Stroke engine to an F-150 face a $3,800 upcharge.
Ram 1500 buyers face a similar uphill battle when adding the available 3.0-liter EcoDiesel engine, as it adds $4,995 to the bottom line. Ram announced plans for an upcoming electric pickup model in 2024, which puts that powertrain on shaky ground as well.
It's also worth noting that Nissan cut the diesel option from its Titan XD pickup last year in favor of a single gas engine choice.
Ford touted the Power Stroke diesel as the most fuel-efficient powertrain in the F-150 lineup when it debuted, and it remains at the top of the truck's fuel economy list today. Even the new Powerboost hybrid, which is rated at up to 26 mpg highway, can't top the diesel's 27 mpg rating.
Though orders will stop in July, deliveries of Power Stroke-equipped F-150 models will continue until later this year. In the meantime, Ford is accepting reservations for its all-electric F-150 Lightning pickup and will continue offering a diesel engine in its Super Duty trucks for buyers needing additional capability.
Automotive News is the source of information for this article. It was accurate on July 13, 2021, but it may have changed since that date.