J.D. Power is listening. Join our advisor community. Get an Amazon e-Gift Card!

2021 Toyota RAV4 Prime Price is Officially Less than $40,000

Liz Kim | Jun 01, 2020

It’s hard to overstate the importance of the Toyota RAV4 to automotive history. It wasn’t the first crossover utility vehicle (CUV) ever made, but it ushered in the dawn of the CUV age back in 1996. And it’s not only Toyota’s best-selling vehicle, but also the best-selling vehicle in America, after pickup trucks.

2021 Toyota RAV4 Prime Plug In Hybrid

So, when there’s RAV4 news, people listen. And that’s why lots of consumers know a plug-in hybrid version of the RAV4 is coming for 2021. 

After introducing the vehicle earlier this year, Toyota has announced 2021 RAV4 Prime plug-in hybrid prices. The starting sticker price for the SE trim is $39,220 (including the $1,120 destination fee), while the XSE version is priced from $42,545. Neither figure includes federal income tax credits or available state and local incentives related to buying an electric vehicle. 

For comparison purposes, the RAV4 Prime SE costs $8,455 more than a RAV4 LE Hybrid while the plug-in version of the RAV4 XSE commands a premium of $8,245 over the hybrid version.

Not only is the RAV4 Prime an exceptionally green machine, it will be the most powerful example of the compact CUV yet, producing a whopping 302 horsepower. It uses a tweaked version of the 2.5-liter Atkinson-cycle 4-cylinder gasoline engine found in the RAV4 Hybrid, but it has different electric engines and a bigger lithium-ion battery to generate the impressive total system output rating. And while the RAV4 Hybrid earns commendations for its fuel efficiency, the RAV4 Prime is the fastest, most efficient RAV4 yet. 

All-wheel drive comes standard, and Toyota says that its zero-to-60 acceleration time of 5.7 seconds makes the RAV4 plug-in hybrid the swiftest four-door in Toyota’s lineup, and second in speed only to the Supra sports car. On a full battery charge, you’ll get 42 miles of range traveling on battery power alone and an estimated 94 MPGe in combined driving. 

Two trim levels are available: SE and XSE. Highlights of standard and optional equipment include an 8-way power driver’s seat, heated and ventilated front seats, a panoramic sunroof, a power rear hatch, a head-up display, and the full Toyota Safety Sense 2.0 collection of driving aids plus blind-spot monitoring with rear cross-traffic alert. The SE sits on 18-inch wheels, while the XSE gets 19-inch wheels, wireless smartphone charging, and a new infotainment system with a 9-inch touchscreen display.

Eager to get your hands on the 2021 Toyota RAV4 Prime? This new plug-in version of the RAV4 will be in dealership showrooms in the summer of 2020.

The information in this article is from Toyota. It was accurate on June 1, 2020 but may have changed since that date.

Explore new car previews
2020 Subaru Outback Preview
2020 Subaru Outback Preview
Introduced at the 2019 New York International Auto Show, the 2020 Subaru Outback has been optimized to offer better fuel efficiency, a quieter and safer ride, boosted technology, and turbocharged power, which is something Subaru hasn’t given its Outback in over ten years.
Read the full review
2020 Mazda CX-30 Preview
2020 Mazda CX-30 Preview
Based on the redesigned Mazda 3 platform, the new 2020 Mazda CX-30 is larger and more sophisticated than a Mazda CX-3, but smaller and sportier than a Mazda CX-5.
Read the full review
What's New For 2020 Honda Pilot
What's New For 2020 Honda Pilot
Fresh off of last year’s redesign, the 2020 Honda Pilot adds three new trim levels to its 2019 fleet of five. And while there are no significant changes for 2020, find out on what they are.
Read the full review
Read all articles
Scroll to the top
New Car Preview
2021 Toyota RAV4 Prime Preview
Most Dependable
2019 Vehicle Dependability: Most Dependable Luxury Coupes and Convertibles
Most Popular
10 Most Popular Large SUVs and Crossovers
New Model Update
New for 2019: Nissan Trucks, SUVs, and Vans
New Car Preview
2021 Volkswagen Arteon Preview
More related