2007 Independent Travel Web Site Satisfaction Study

Overall Satisfaction : This score is based on how consumers rate their overall satisfaction with an independent airline, rental car, and hotel's Web site Close Ease of Navigation: This score is based on how consumers rate the ability to click through the Web site. Close Appearance/Design: This score is based on how consumers rate the design of the site, its consistency, and logical placement of information. Close Ease of Booking: This score is based on how consumers rate the speed of researching and booking a hotel room. Close