Now in its 11th year, the Navigation Usage and Satisfaction Study identifies six factors that contribute to overall customer satisfaction. In order of importance, they are:
- ease of use
- system routing
- system appearance
- voice directions
- navigation display screen
- speed of system
Highlights from the study include:
- The Clarion navigation system supplied to the Lincoln MKS ranks highest in consumer satisfaction with factory-installed navigation systems and performs particularly well with the ease of use factor. The Clarion navigation system supplied to the Ford Flex follows in the rankings, while the Pioneer navigation system in the Acura TL ranks third.
- More than one-half of respondents report using their system on a regular basis (at least one to two times per week).
- Among consumers who have previously owned a vehicle equipped with a factory-installed navigation system, approximately 80 percent say that their current system is performing at the same level or better than their previous system.
- Approximately one-fourth of consumers say they believe that an annual update for mapping software is necessary and would be willing to pay an average price of $57 for updates.
About the Study
The 2009 Navigation Usage and Satisfaction Study is based on responses from 16,939 owners who recently purchased or leased new 2009 model-year vehicles with factory-installed navigation systems. The study was fielded in October 2009.
For More Information:
