Results of the 2009 Indian Gaming Casino Satisfaction Study are reported for three geographic regions: Northern California, Southern California and Arizona. Following are study highlights, by region:
Northern California Region
In the Northern California region, Red Hawk Casino (located in Placerville, Calif.) ranks highest with a score of 769 on a 1,000-point scale and performs particularly well in all five survey measures driving satisfaction. Following in the rankings are Chukchansi Gold Resort Casino (744), located in Coarsegold, and Black Oak Casino (736), located in Tuolumne.
Southern California Region
In the Southern California region, Barona Resort & Casino (located in Lakeside) ranks highest for a second consecutive year with a score of 787. Barona Resort & Casino performs particularly well in three of five factors: gaming; facility and arriving/parking. Following in the rankings are Valley View Casino (764), located in Valley Center, and Viejas Casino (760), located in Alpine. Valley View Casino performs particularly well in the beverage service measure, while Viejas Casino performs particularly well in the cage cashier/ticket redemption measure.
Southern Arizona Region
Harrah’s Ak-Chin Casino (located in Maricopa, Ariz.) ranks highest with a score of 748 on a 1,000-point scale and performs particularly well in four of five measures: gaming; facility; cage cashier/ticket redemption machine; and arriving/parking. Following in the rankings are Casino Del Sol (728), located in Tucson, and Desert Diamond Casino-Pima Mine Road (725), located in Sahuarita.
About the Study
The 2009 Indian Gaming Casino Satisfaction Study measures customer satisfaction of gaming players who visited Indian casinos in Northern California, Southern California and Southern Arizona. To be included in the study, casinos in the Southern California region must have a minimum of 1,000 slot machines, while casinos in Northern California must have a minimum of 800 slot machines. Casinos included in the Southern Arizona region have a minimum of 400 slot machines and are located in the counties of Cochise, Gila, Graham, La Paz, Maricopa, Pima, Pinal, and Yuma. The study is based on a total of more than 1,250 responses from gaming players who visited an Indian casino in Northern California and more than 2,000 responses from gaming players who visited an Indian Casino in Southern California, as well as 1,287 responses from gaming players who visited an Indian casino in Southern Arizona. The study was fielded in May of 2009.
For More Information:
2009 Indian Gaming Casino Satisfaction Study
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