2009 Wireless Prepaid Customer Satisfaction Study

Overall Satisfaction: This score measures how customers rate their overall satisfaction with the prepaid wireless service provider. Close Performance and Reliability: This score is based on how customers rate voice clarity; messaging/text retrieval; connection and coverage area (local area vs. roaming); and location (outside vs. inside a building). Close Cost of Service: This score measures how customers rate the prepaid wireless service provider’s price competitiveness, value associated with plan minutes, variety of pricing options, the variety of plans available, and the ease of understanding pricing options. Close Account Management: This score is base on how customer rate the account management of the their prepaid wireless phone. Close