2008 Wireless Prepaid Customer Satisfaction Study

Overall Satisfaction: This score measures how customers rate their overall satisfaction with the prepaid wireless service provider. Close Call Quality: This score is based on how customers rate voice clarity; messaging/text retrieval; connection and coverage (local area vs. roaming); and location (outside vs. inside a building). Close Company Image: This score measures how customers rate the prepaid wireless service provider’s reputation, honesty with promotions and services advertised, and the ability to stand behind service and image as a technical innovator. Close Cost of Service: This score measures how customers rate the prepaid wireless service provider’s price competitiveness, value associated with plan minutes, the variety of plans available, and the ease of understanding pricing options. Close