Overall Satisfaction: This score measures how customers rate their overall satisfaction with the prepaid wireless service provider.

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Brand Image: This score measures how customers rate the prepaid wireless service provider’s reputation, honesty with promotions and services advertised, and the ability to stand behind service and image as a technical innovator.

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Cost of Service: This score measures how customers rate the prepaid wireless service provider’s price competitiveness, value associated with plan minutes, the variety of plans available, and the ease of understanding pricing options.

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