Digital Experience Evaluation

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Solutions designed to address your needs by providing insights and actionable recommendations

J.D. Power understands the value marketers place on digital outlets, such as websites and apps, to promote and sell their products or services and to communicate brand messages. We've helped numerous companies track their customers' perceptions of their digital presence in order to understand how content or service is impacting their target audience and how customers perceive their brand or design execution. We also identify best practices for serving customer needs via digital platforms and how to apply those practices to a given organization's digital mediums.

Our digital experience evaluation solutions are designed to address your needs by providing insights and actionable recommendations when it comes to improving your website.

Syndicated Studies

Our syndicated digital experience evaluations provide actionable data to improve your website. They include website best practices, insights and recognition based on Voice of the Customer data.

Manufacturer Website Evaluation Study

Improve your online vehicle shoppers' website experience in order to drive traffic to dealerships and increase the likelihood of sales:

  • Understand best practices for improving website navigation, appearance, information/content, and speed
  • Understand which features of your website are important and how to improve them, including vehicle specs, images, vehicle configurators, and pricing/payment information

Learn more about the Manufacturer Website Evaluation Study >

Insurance Website Evaluation Study

Positively impact the shoppers' ability to obtain quote information and an awareness of the benefits your company offers:

  • Understand the design aspects of insurance website navigation, appearance, navigation, clarity of information, range of services, and speed
  • Learn which website Key Performance Indicators (KPIs) have the greatest impact on customer satisfaction

Learn more about the Insurance Website Evaluation Study >

Utility Website Evaluation Study

Provide an engaging and useful online experience for your customers during a time when interaction between residential customers and their local electric utility continues to evolve:

  • Identify utility and cross-industry best practices for website design
  • Identify how to improve customer satisfaction and increase the likelihood of customers recommending and returning to the website

Learn more about the Utility Website Evaluation Study >

Automotive Mobile Site Study

Create an effective mobile website designed not only to assist consumers in researching information, but also to help them narrow their consideration set and locate and navigate to a dealer:

  • Understand the design aspects of mobile website appearance, navigation, information/content and speed
  • Identify best practices for driving showroom traffic

Learn more about the Automotive Mobile Site Study >

Third-Party Automotive Website Evaluation Study

The study helps third-party automotive websites identify improvements to make their site more competitive.

  • Maintain a site that stays ahead of the curve in terms of content, appearance, navigation, and speed
  • Estimate return on investment for proposed site changes and enhancements
  • Evaluate competitive site comparison features based on Voice of the Customer data and expert analysis

Learn more about the Third-Party Automotive Website Evaluation Study >

Proprietary Studies

Our digital experience evaluation proprietary studies offer Voice of the Customer data, subject matter expertise and cross industry best practices to help you improve customer satisfaction with your website and apps.

Digital Experience Evaluation Of Citizen-Centric Government Websites

Track citizens' perceptions of your agency's digital presence in order to understand how content or service is impacting the target audience; J.D. Power experts identify best practices for serving citizens' needs via digital platforms and provide guidance on how to integrate those practices in your agency's digital experience offerings.

International Studies

J.D. Power conducts research worldwide. We offer digital experience evaluation studies in the countries listed below.

Canada Manufacturer Website Evaluation Study

Specific to the market in Canada, improve your auto manufacturers' website in order to drive traffic to dealerships and increase the likelihood of sales:

  • Understand the design aspects of manufacturer website appearance, navigation, information/content, and speed
  • Understand which features of your website are important and how to improve them, including vehicle specs, images, vehicle configurators, and pricing/payment information

Learn more about the Canada Manufacturer Website Evaluation Study >

China Manufacturer Website Evaluation Study

Specific to the market in China, improve your auto manufacturers' website in order to drive traffic to dealerships and increase the likelihood of sales:

  • Understand the design aspects of manufacturer website appearance, navigation, information/content, and speed
  • Understand which features of your website are important and how to improve them, including vehicle specs, images, vehicle configurators, and pricing/payment information

Learn more about the China Manufacturer Website Evaluation Study >