Korrelate combined with J.D. Power PIN brings timeliness, depth and transparency to measuring the effectiveness of digital advertising spending
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Korrelate’s unique privacy-safe way of matching anonymous online behaviors combined with J.D. Power’s Power Information Network® (PIN) new- and used-vehicle retail sales data will allow J.D. Power to help automakers, dealers, third-party automotive websites and advertising agencies to quickly and accurately evaluate their websites and online marketing efforts. It will also help ad networks and online publishers accurately report the effectiveness of those online ads, all with the same, transparent metrics.