Driving down the street – it’s almost commonplace now to see fellow drivers next to you on the road, utilizing their various technologies, whether in-vehicle or not. The inaugural J.D. Power 2015 Driver Interactive Vehicle Experience Study (DrIVE)SM helps to examine just how these consumers are interacting with their in-vehicle technologies.
The top two examples in blue identify how consumers access their phone contacts. The interaction by voice recognition did increase once the vehicle was in motion as we would expect, however, there is still the higher prominence of interaction via a touch modality to be able to access the phone contacts. This starts to put into perspective the level of modality and how that plays with the drivers’ eyes off the road.
The bottom two examples in green features data representative of the navigation destination entry. Again, many systems that are on the road today have lock-out conditions where you’re not able to manually input in an address when you are driving, but you can see here that there are still 43% of consumers that are using that manual input method while they are driving.”
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Questions? Please contact your J.D. Power representative or Kristin Kolodge.