Over the past several years, the automotive industry has greatly improved traditional quality measures, effectively reducing the occurrence of product defects and malfunctions during the consumer’s initial vehicle ownership period. While these improvements have been applied in nearly all areas of the consumer’s vehicle experience, there are some areas that are becoming more problematic, specifically those associated with the integration and use of new features and technologies.
Those growing problems are typically soft quality issues, meaning they don’t stem from the feature or technology failing or breaking down, but because the way the technology is integrated and used is not in line with consumer expectations or preferences. This makes it imperative for automakers and suppliers to understand the entire vehicle user experience when integrating new technologies and features.
The J.D. Power U.S. Tech Experience Index (TXI) StudySM measures drivers’ experiences, usage, and interaction with driver centric vehicle technology at 90 days of ownership. The study provides an understanding of opportunities for minimizing the gap between customer experience and execution.
Subscription to this study provides access to the information necessary to:
- Evaluate usage frequency and interaction experience with driver centric technology
- Determine consumer preference for redundant modality usage
- Evaluate consumer acceptance of technologies, such as advanced driver assistance systems
- Understand missed opportunities and experiences to drive future product development
J.D. Power’s research solutions enable automotive companies to target those performance activities that have a direct impact on ROI.