U.S. Dealer Financing Satisfaction Study

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Automotive dealers are key to any auto financing organization’s success. Consequently, it is imperative that auto financing providers understand dealers’ needs and take the corresponding actions necessary to meet their expectations. Knowing why your dealers are satisfied or dissatisfied with their auto financing provider and what your competitors are doing to satisfy their dealers is critical to your organization’s ability to attract and retain business.

The Solution

The J.D. Power 2014 U.S. Dealer Financing Satisfaction StudySM measures dealer satisfaction with auto financing providers for both wholesale and retail products, including Prime Retail Credit, Sub-Prime Retail Credit, Retail Leasing, and Floor Planning. In the 2014 study, dealers evaluate their financing providers across seven factors: Application/Approval Process; Finance Provider Offering; Sales Representative Relationship; Vehicle Return Process (Retail Lease); Floor Plan Portfolio Management; Floor Plan Support; and Finance Provider Credit Line (Floor Plan).

A study subscription provides access to the tools needed to gain a comprehensive, in-depth understanding of your auto financing organization’s performance and helps you identify opportunities for improvement within your organization.

Study deliverables include:

  • An analyst briefing that provides insights into key industry trends and study findings, allowing your company to maximize performance and provide a more satisfying dealer experience
  • Access to a personalized competitive data set, allowing you to see how your organization stacks up against competitors, the industry, and the highest performers
  • A detailed performance analysis that displays key performance metrics and frequencies
  • An executive presentation that provides a summary of your company’s results, compared with those of key competitors

The Benefits

Auto financing providers that subscribe to the study use it to understand their competitive position in order to pinpoint critical areas for improvement and make prudent investments of their resources in the areas that drive satisfaction.