U.S. Dealer Financing Satisfaction Study

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The support of automotive dealers is key to the success of an auto financing organization. Consequently, it is imperative that financing providers understand the needs of dealers and take the appropriate steps to meet their expectations. Knowing why dealers are satisfied or dissatisfied with their auto financing provider and what competing providers are doing to satisfy their dealers are both critical to your organization’s ability to attract and retain business.

The Solution

The J.D. Power 2015 U.S. Dealer Financing Satisfaction StudySM measures dealer satisfaction with auto financing providers for both wholesale and retail products. Dealers evaluate their experience with providers in four financing segments: Prime Retail Credit; Non-Prime Retail Credit; Retail Leasing; and Floor Planning. Satisfaction is measured across seven factors: Application/Approval Process; Provider Offerings; Sales Rep Relationship; Vehicle Return Process (Retail Lease); Portfolio Management (Floor Plan); Floor Plan Support; and Provider Credit Line (Floor Plan).

A study subscription provides access to the tools needed to gain a comprehensive, in-depth understanding of your auto financing organization’s performance and to help you identify opportunities for improvement within your organization.

Study deliverables include:

  • An analyst briefing that provides insights into key industry trends and study findings, allowing your company to maximize performance and provide a more satisfying dealer experience
  • Access to a personalized competitive data set, allowing you to see how your organization stacks up against competitors, the industry, and the highest performers
  • A detailed performance analysis that displays key performance metrics and frequencies
  • An executive presentation that provides a summary of your company’s results compared with those of key competitors

The Benefits

Subscribing auto financing providers use study findings to understand their competitive position in order to identify the critical areas that need improvement and then to make prudent decisions concerning the allocation of their resources to those areas that are most important to dealer satisfaction.