For PowerSteering reviews, J.D. Power evaluates new nameplates, completely redesigned vehicles, or heavily refreshed vehicles in order to determine whether automakers are listening to the Voice of the Customer when making changes to their products.

For each evaluation, J.D. Power first consults the demographic and vehicle assessment data contained within its annual Initial Quality Study (IQS) and Automotive Performance, Execuation and Layout (APEAL) Study. For new nameplates, new models are compared against a composite of all models within the competitive segment. For redesigned and refreshed models, new vehicles are compared to the previous version.

Using this data, J.D. Power evaluates a new vehicle in order to determine whether the automaker has, in the opinion of a professional vehicle evaluator and reviewer, listened to the Voice of the Customer.