According to the recently released J.D. Power 2016 Automotive Performance Execution and Layout (or APEAL) Study, growing usage of safety technologies in new vehicles continues to contribute to increasing vehicle appeal.
What does this mean for today’s dealers? Well, added responsibility.
Dealers must be able to demonstrate the value of these safety technologies during a standard retail transaction.
Because, let’s face it, if the consumer doesn’t know the safety technologies even exist or fails to understand how to use the tech after driving off the lot, there is perceived lost value for all parties involved.
To find ways to get customers shopping on your dealership lots, please visit mypowerdealer.com. I’m Kris Rosychuk. Thanks for watching. Stay tuned for the next edition of “Power Minute”!