Health Insurance Exchange Shopping Experience

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The J.D. Power 2014 Member Health Plan StudySM will be redesigned to feature a new Health Insurance Marketplace Shopping Section that will survey exchange shoppers’ enrollment experience – allowing you to better to understand critical drivers of plan selection. This webcast provides a more in-depth overview of the Health Insurance Marketplace Shopping Section, including: Reasons for purchasing on the marketplace and type of plan purchased – individual, family, etc.; Drivers of plan selection; Ratings on a variety of Marketplace Enrollment Attributes including clarity of instruction, ease of enrollment, navigation of site, breadth of info, etc. 



Author(s)

Anthony Zanotti
Senior Account Manager, Healthcare Practice