Hear key 2014 U.S. Insurance Website Evaluation Study findings

Auto insurance company websites serve as a major portal of information for insurance shoppers during the shopping process and are important service channels for existing customers. Websites that are easy to use and focus on providing features that consumers want attract shoppers and positively impact their ability to acquire a quote and learn about the benefits of the company’s offerings. How can you ensure that you understand how both shoppers and customers perceive your company’s website, and what can you do to improve their experiences on your site?