2013 U.S. Household Insurance and Bundling Study

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In the hyper-competitive state of the insurance marketplace, it is essential that insurance companies generate added revenue from existing customers. Doing this effectively requires companies to understand how customers consider their various household insurance needs and what their preferences are with respect to bundling additional policies. With that understanding, insurers must then determine strategies for approaching customers and identify which bundling and cross-selling options will positively impact satisfaction, loyalty, and, ultimately, increase product density. Download this webcast to learn the findings from the J.D. Power 2013 U.S. Household Insurance and Bundling Study and discuss key topics related to homeowners, renters, individual life insurance, and other insurance product lines.



Author(s)

Colleen M. Cairns
Research Manager, Insurance Practice