With an increasing number of customers adopting smartphones and other mobile devices that enable on-the-go business transactions, it is essential that utilities develop a strategy for servicing and communicating with customers where they want, how they want, and when they want. Enabling customer-friendly servicing via smartphones and tablets should be an important part of any organization’s mobile strategy. The Mobile Customer Interaction 2014 Special Report evaluates the digital mobile experiences of utility customers and provides insights to utilities that are launching and offering mobile Web and applications (apps).
The full report is available at the J.D. Power Store and includes the following:
- Number of pages: 29
- Number of charts/graphs: 18