Understanding how customer sentiment affects policy renewals and referrals, and hence an insurer's profitability is vital in today's market as customers gain greater transparency to competitive choice through the Internet. The Canadian Home Insurance Briefing Report provides an in‐depth analysis of customer needs and desires at each service "moment of truth" and details the top service practices—or KPIs. This report provides valuable information that will help insurance companies prioritize strategies targeting those areas most important to customers.
- Number of pages: 38
- Number of charts/graphs: 9