Automotive Consumer Insights

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ACI Defined

J.D. Power’s Automotive Consumer Insights (ACI) is a new product developed exclusively for media sellers, which…

  • Examines experiences, behaviors, points of view, trends, and insights across the vehicle shopping, buying, and owning processes
  • Covers five key demographic groups
    –– Additional reports available by vehicle segment (e.g., Luxury)
  • Delivers insights from the most robust sample of automotive shoppers
  • Aggregates data from seven J.D. Power automotive studies
    –– Studies currently subscribed to by automotive OEMs
    –– Majority of studies in market for over 10 years
    –– Not available through any other source
  • First time published; launched August 2013