Selling Customers on a Better “Fit”

(1018.72 KB)

Share This Page

According to the J.D. Power 2013 Canadian Consumer Retail Experience StudySM, sales staff may exert influence over that impression simply by staying more in tune with shoppers' needs in the vehicle discovery phase. Discover how dealership sales staff impact the new-vehicle shopping process.

Author(s)

J.D. Ney
Senior Automotive Analyst and Manager
Canada