Searching for Website Satisfaction

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Consumers are accustomed to seeking information on the Internet using search engines, such as Google, and have come to expect high-level search functionality to obtain desired results. According to the J.D. Power 2013 Manufacturer Website Evaluation StudySM—Wave 2, 63% of in-market vehicle shoppers visiting manufacturer websites and using that site’s Search function—or tool—find what they are seeking. Find out how in-market vehicle shoppers are using OEM manufacturer websites.

Author(s)

Arianne Walker
Senior Director, Media & Marketing Solutions