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Allowing shoppers to save information on an OEM’s website presents a significant opportunity for automakers to engage shoppers and maintain their messaging, according to the J.D. Power 2013 Manufacturer Website Evaluation StudySM (MWES)—Wave 2. However, just providing the technology that allows shoppers to save information isn’t enough; the content needs to be compelling enough to make shoppers want to save it. Learn what shoppers want from an OEM’s website.