Keeping Shoppers at the Dealership

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Persuading shoppers to make a visit is a critical component of automotive marketing, as J.D. Power 2013 Brazil Sales Satisfaction StudySM data shows that the chance of selling a vehicle to a customer who has not visited a dealership is remote. Learn how to convince new-vehicle shoppers to visit your dealership.

Author(s)

Jon Sederstrom
Country Manager
Brazil