Can Service Save Customers?

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Based on findings of the J.D. Power 2013 Canadian Vehicle Ownership Satisfaction Study (VOSS)SM, the impact of outstanding service on repurchase intent, specifically among owners who are generally unhappy with, or have been disappointed by the vehicle itself can be isolated. Learn how dealership service impacts repurchase intent.

Author(s)

J.D. Ney
Manager, Auto Practice
Canada