U.S. Multimedia Quality and Satisfaction Study

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The availability of hands-free communication technologies is rapidly becoming ubiquitous. While more vehicle owners are bringing compatible multimedia devices into their vehicles, many states are prohibiting the use of handheld devices in vehicles without a handsfree system. As hands-free technologies and capabilities are introduced into a larger number of models, quality problems with this functionality are more frequently being reported by vehicle owners and thus are becoming a top priority for manufacturers and suppliers.

The Solution

The J.D. Power 2014 Multimedia Quality and Satisfaction StudySM provides analysis on vehicle owner experiences with the quality, design, and features of their automotive sound system, including hands-free features. By focusing on audio/multimedia system quality “things gone wrong” and design satisfaction “things gone right,” the study provides a useful tool for the development and marketing of new and existing audio/multimedia systems. In addition, the study provides competitive analysis and multimedia supplier sourcing information for every model sold in the United States. This information serves as a powerful benchmarking tool, allowing manufacturers and suppliers to identify strengths and weaknesses.

The Benefits

Study subscription provides access to the tools needed to gain a comprehensive, in-depth understanding of how your company is performing and to identify any areas needing improvement, including:

  • Resource Allocation: Direct limited R&D resources to those product attributes that contribute the most to satisfaction. Identify the seat attributes that drive customer needs and utilize them to define priorities for future product development
  • Engineering: Focus resources on specific competitive strengths and opportunities for improvement and leverage study findings to improve positioning via comparison to the highest performers. Utilize results to translate design/engineering specs into products that satisfy owners
  • Sales/Marketing: Promote quality and satisfaction performance, as well as demonstrate how product features meet owner needs, desires, and expectations
  • Product Sourcing: Study findings can be used to identify competitive performance