Although often overlooked, heating and air conditioning systems are paramount to the interior comfort of today’s vehicle owners. Therefore, it is crucial for original equipment manufacturers and suppliers to design and produce reliable HVAC systems that not only function properly, but also meet vehicle owners’ needs and expectations.
The J.D. Power HVAC Quality and Satisfaction Data SetSM provides the tools for an in-depth analysis of owner evaluations of the quality and performance of the heating and air conditioning system of their new vehicle. This vital information may help original equipment manufacturers and suppliers enhance existing components and develop new technologies in order to gain a competitive advantage.
Study subscription provides access to the tools needed to gain a comprehensive, in-depth understanding of how your company is performing and to identify any areas needing improvement, including:
- Resource Allocation: Direct limited R&D resources to those product attributes that contribute the most to owner satisfaction. Identify the HVAC attributes that drive owner needs and utilize them to define priorities for future product development
- Engineering: Focus resources on specific competitive strengths and opportunities for improvement and leverage study findings to improve positioning via comparison to the highest performers. Utilize results to translate design/engineering specs into products that satisfy owners
- Sales/Marketing: Promote quality and satisfaction performance, as well as demonstrate how product features meet owner needs, desires, and expectations