With the pressures of an extremely competitive market, it’s essential for manufacturers and suppliers to design and build fully functioning engine and transmission systems that incorporate performance, reliability, fuel economy, and added features that today’s drivers demand.
The J.D. Power Engine/Transmission Data SetSM allows subscribers to examine the issues surrounding a vehicle’s engine and transmission from the perspective of the end-consumer and provides an integral tool in the development and marketing of new and existing engine/transmission products. The data set examines the various attributes measuring owner experiences with design quality “things gone right” and system quality “things gone wrong.” The data enables suppliers to evaluate their engine and transmission system in detail from one consistent source and identify cost-efficient strategies to improve component quality as well as owner satisfaction.
Study subscription provides access to the tools needed to gain a comprehensive, in-depth understanding of how your company is performing and to identify any areas needing improvement, including:
- Resource Allocation: Direct limited R&D resources to those product attributes that contribute the most to owner satisfaction. Identify the engine/transmission attributes that drive owner needs and utilize them to define priorities for future product development
- Engineering: Focus resources on specific competitive strengths and opportunities for improvement and leverage study findings to improve positioning via comparison to the highest performers. Utilize results to translate design/engineering specs into products that satisfy owners
- Sales/Marketing: Promote quality and satisfaction performance, as well as demonstrate how product features meet owner needs, desires, and expectations