U.S. Wireless Traditional Handset and Smartphone Satisfaction Studies

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Advancements in wireless network and phone technology have increased the selection of handset devices available to consumers. Handset manufacturers that understand their customers’ preferences and experiences are better able to target performance improvement initiatives that may increase overall customer satisfaction, repurchase intent, and sales.

The Solution

The J.D. Power 2014 Wireless Traditional Mobile Phone Satisfaction StudySM and Wireless Smartphone Customer Satisfaction StudySM measure residential customer satisfaction with wireless traditional and smartphone devices.

Handset manufacturers may use study data to:

  • Measure critical factors that impact the wireless handset customer experience among traditional and smartphone customers and across key customer segments: contract vs. noncontract, device type (smartphone vs. traditional handset), and operating system
  • Identify carriers’ areas of strength and weakness overall and by key customer segments
  • Track performance on a quarterly basis via performance scorecards

The Benefits

Study subscription will provide access to the tools needed to gain a comprehensive, in-depth understanding of how your company is performing and to identify any areas needing improvement.

Deliverables include:

  • A management discussion and on-site executive presentation that provide insights into key industry trends and study findings, allowing your company to maximize performance and prioritize improvement initiatives
  • Access to competitive data sets, allowing a comparison of your company’s performance against competitors, the industry, and the highest performers
  • Data analysis via SPSS Data and mTABWeb™ files that allows for segmentation at the national and regional levels, by device type, and at the brand and model levels

J.D. Power’s research solutions enable handset manufacturers to target those performance activities that have a direct impact on ROI.