Purchase Experience Channel Performance
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Based on findings from the J.D. Power 2013 Canadian Wireless Total Ownership Experience StudySM and the J.D. Power 2013 Vol. 1 U.S. Wireless Purchase Experience StudySM
J.D. Power evaluated consumers purchase experience observations across contact channels: store, telephone and Online. Satisfaction scores do differ between channels in both the U.S. and Canada. Technology also plays a role in maximizing the customer retail experience, especially when it comes to explaining the latest 4G network benefits.