Data derived from J.D. Power's Power Information Network (PIN).

Download the Industry Health Review to understand monthly sales and share performance, new model launches, and what's ahead for the industry, including:
 
1. Total sales grew, but fell below expectations: Grew 5.4% for SAAR of 16.2M, (+0.8M units)
2. Weak Retail sales due to bad weather: Grew only 2.2% for SAAR of 12.7M
3. Large regional sales variation due to weather: Western sales up 11.7% vs Central (-2%) and Eastern (+1%)
4. Fleet sales exceeded expectations: Grew 17.8%, accounting for 23% of total sales (+2.4ppts) (note that 23% is in line with 10 year avg.)
5. Record Lease Mix, Record Extended Term Financing: Lease mix hit 28.1%, (+1ppt), 72mo and longer loans reached 33.7% (+1.6ppts)
6. Record Subprime Mix (Post Recession): Subprime mix was 18.2% (+0.7ppts), the highest level since the recession
7. Car mix at lowest level in 10 years: Car mix was 42.7% (-3.6ppts), lowest since July 2005, despite firming gas prices
8. Midsize Car segment mix lowest in 8 years (for February): Midsize car mix was 12.9% (-2.2ppts), equates to a 13% volume decline
9. Cars also lagging in transaction price growth: Car CFTPs rose 1%, SUV’s rose 2.2%. Pickups rose 3.3%
10. Demand for premium vehicles was strong: Premium mix was 13% (+0.5ppts), Premium sales rose 6.2% vs. 1.6% for non-premium
11. Record transaction prices for the month of February: CFTP grew 2.9% Y/Y to $30,333 (+$866), consumer expenditures grew 5.2%