Why Buy the Digital Audit Suite
J.D. Power amplifies the Voice of the Consumer, and help brands improve the value of their products and services. Together, these principles empower everyone in the global commerce ecosystem, enabling better purchase decisions—and better business results. The company’s industry benchmarks and reputation for independence and integrity have established it as one of the world’s most well-known and trusted brands.
Today’s digital landscape provides various avenues for organizations to sell, market and distribute their products and services. It also defines how consumers perceive, interact and conduct business with organizations. As companies grow and expand their offerings, having the correct digital solutions in place is imperative to their success, as well as their ability to control supply and demand. These digital solutions allow organizations to remain competitive and profitable while ensuring customer satisfaction remains a top priority. J.D. Power has established an alliance with TRAFFIC to help clients make data-driven decisions that will improve their digital customer experience and drive positive financial results.
As an industry leader in Website and Web Application Development, Digital Marketing, SEO, Paid Search, and all-encompassing Digital Assessment, TRAFFIC industry professionals assist in defining avenues towards growth and success in all verticals with unique service offerings in alliance with J.D. Power.
TRAFFIC, founded in 2012, consists of an enterprise team of experts who manage campaigns worldwide, servicing global brands including, but not limited to Audi, Steelcase, Federal Mogul, and Lumity.
Core Product Offering
In today’s business landscape, it is imperative to have a solid digital foundation to secure return on investments made in the digital environment. Without effective and efficient systems in place, highprofile investments can deteriorate quickly, as well as increasing the likelihood of loss of revenue.
The TRAFFIC Digital Agency product provides a core service package that assesses a company’s digital environment, allowing the organization to quickly identify barriers and/or pain points within their existing platforms and services. Core services include analysis, evaluation, and recommendations.
The following services are included in the Core Product Offering:
- Digital media strategic assessment
- Technical performance
- Organic search performance
- Email and marketing automation
- User Experience/User Interface Design (UX/UI) Evaluation
- Social media channel analysis
- Competitive assessment
- J.D. Power Insurance Digital Benchmarking Toolkit
- User Personas