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OEM

Campaign: “We need to differentiate ourselves in a crowded marketplace and improve ROI for our clients.”

Campaign Measurement

  • Demonstrate actual campaign performance based on sales
  • Identify high and low performing inventory and data sources
  • Demonstrate and increase ROI
  • Improve future campaigns

Campaign Optimization

  • Access to real time data for optimizing campaigns in flight
  • Adjust spend based on sales data
  • Identify placements and tactics that work and don’t work
  • Build look alike models to improve targeting

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