Canadian Auto Insurance Satisfaction Study

Share This Page

Taking the Customer Experience to the Next Level

For more than 45 years, J.D. Power has been capturing the opinions and perceptions of millions of consumers annually. J.D. Power data and insights are used by companies worldwide to improve quality, satisfaction, and business performance, while J.D. Power ratings aid consumers in making more informed purchase decisions. By analyzing the many aspects of the customer experience, J.D. Power can identify the multiple drivers of that experience, measure and understand the impact of those drivers, and help drive business results by monitoring and improving performance.

Now in its eighth year, the J.D. Power Canadian Auto Insurance Satisfaction StudySM explores customer satisfaction with auto insurers and the impact satisfaction has on key bottom-line metrics such as retention and advocacy. The study, which surveys more than 11,000 auto insurance customers, provides critical national and regional benchmarking information on insurers across four regions throughout Canada.