How to connect video ad spend to product sales

In 2016, marketers are demanding accountability like never before. They have access to endless tools to connect with consumers, but knowing what actually drives sales remains essential. Matt O’Grady, CEO at Nielsen Catalina Solutions, a company that helps CPG marketers measure and improve advertising performance, hit the nail on the head when he said, “You need to connect the consumers’ response to an ad to their actual in-store purchases — that’s nirvana.”

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