The J.D. Power 2015 U.S. Wireless Total Ownership Experience StudySM—Volume 1  found that carriers are becoming less differentiated by network quality or handsets, resulting in customer purchase decisions increasingly based on payment plan options. Carriers that have reorganized their businesses to up the sales of equipment installment plans (EIPs) are experiencing a rise in the number of new subscribers and a reduction in churn rates. Customers see the value of interest-free financing, making pricier phones more accessible. They also appreciate the transparency of EIP bills, which completely separate phone charges from service charges.