Our excellent line-up of speakers and panelists includes:
Michael Accavitti, Executive Marketing and Automotive Consultant
Wendy Albers, Associate Media Director, Digital Communications, Ford, Team Detroit
Eddie Alterman, Editor-in-Chief, Car and Driver
Brian Archey, Director of Analytics and Dealer Reporting, Cars.com
Dave Austin, Chief Technology Officer, Berkshire Hathaway Automotive
Jay Baer, Best-Selling Author and President, Convince and Convert
Ian Beavis, Chief Strategy Officer, AMCI Global
Jon Beebe, Director, Digital Advertising & Analytics (Global), General Motors
Seth Berkowitz, President, Edmunds
Mark Brown, Managing Director, Hyundai/Kia, Initiative
Deirdre Borrego, Vice President, General Manager, U.S. Automotive Division, J.D. Power
Upton Bowden, Automotive Electronics Marketing and Technology Manager, Visteon Corporation
Kelly Burke, VP, Group Media Director, Scion, at Optimedia US
Erin Camin, Media Director, Hudson Rouge
Joe Cashen, Senior Manager, Marketing Analytics, Nissan North America
Lee Certilman, Board of Directors, Secretary of TriHonda Dealer Advertising Association, President, Dealer Principal at Nardy Honda Smithtown
Jason Chambers, Vice President, Business and Audience Insights, Cadreon
Justin Choi, Founder and CEO, Nativo
Brian Cooley, Editor-at-Large, CNET
Perry Cottrell, VP, Account Director, Volkswagen, Deutsch
Sylvio de Barros, CEO, iCarros
Johan de Nysschen, President, Cadillac and General Motors Executive Vice President
Stacy Fairbanks, Manager of Media Communications, Mazda North American Operations
Jim Foote, Chief Business Security Officer, CDK Global
Richard Frankel, President, RocketFuel
Saylor Frase, President and CEO, Nuspire Corporation
Christian Fuller, Chief Relationship Officer, Search Optics
Damian Garbaccio, Chief Strategy Officer, eXelate, A Nielsen Company
Cathy Gribble, Director, Digital Strategy & Analytics, Team One
Ryan Grokulsky, Digital Marketing Strategist, Strategy & Analytics, DMEautomotive
Jeanann Grubbs, Digital Account Director, Kia, at David & Goliath
Ariane Gut, Insights and Analytics, Tremor Video
Oren Harnevo, Chief Executive Officer, Eyeview
Jacqueline Hernández, CMO Hispanic Enterprises and Content, NBCUniversal
Loren Hillberg, President & GM, ThinkNear
Monica Ho, Senior Vice President of Marketing, xAd
Jim Hughes, Co-Founder, IntellaCar
Andy Jacobson, SVP of Sales, AutoGuide.com Group
Nadine Jarrard, VP, Sales West, Opera Mediaworks
Nada Kabbani, Director, CRM Strategy & Analytics, Team One
Mike Kellogg, Vice President, Revenue Management & Sales Strategy, Cars.com
Tom Kenney, President & Chief Innovation Officer, Verve Mobile
John King, Director, Automotive, MaxPoint Interactive
Thomas King, Vice President, PIN U.S. OEM Operations, Media and Marketing, J.D. Power
Kristin Kolodge, Executive Director of Driver Interaction & HMI, J.D. Power
Thejo Kote, CEO, Automatic
Kyle Lebet, Associate Media Director, 22squared
Jeanice Lee, National Social and Digital Manager, Lexus
Adam Levitt, Digital Management Supervisor, Honda In-Market, at RPA
Jim Lombard, Head of Advertising, Roku
Jon Mansell, VP, Marketplace Development, MAGNA Global
Scott Martino, Manager, Marketing Analytics and Consumer Insights, US, Audi of America
Duncan McCall, CEO, PlaceIQ
MaryTyler McNider, Associate Director, Lincoln, Hudson Rouge
Charles Miller, Manager - Insights & Analytics, Dealer.com
Mike Mojica, Executive Vice President & General Manager, Retail & Consumer Goods, Merkle
Lee Nadler, Director, Marketing Communications, MINI
Kara Osborne, Director of Insight and Intelligence, Carat
Linda Pesonen, President, Linda Pesonen Consulting, LLC
Bob Pittman, Chairman and CEO, iHeartMedia, Inc.
Ruslan Polinovsky, Regional Marketing Manager, Scion Division, Toyota Motor Sales, U.S.A., Inc.
Kraig Quisenberry, Director of Sales, DCH Auto Group
James Reutershan, Insights and Strategy Lead for Luxury Automotive, Google
Famous Rhodes, VP Ecommerce, AutoNation
Jonathan Ricard, Senior Vice President, Sales, Signal
James Sanfilippo, Marketing Consultant
Fred Sattler, Senior Vice President, MediaLink
Aleck Schleider, VP Data & Analytics, Videology
Laura Schooling, Chief Marketing Officer, Jumpstart Automotive Group
Jon Schulz, Chief Marketing Officer, Viant Inc.
Danny Shapiro, Senior Director of Automotive, NVIDIA
Kamakshi Sivaramakrishnan, Founder & CEO, Drawbridge
Kimberly Smith, General Manager, Mobile, Flashtalking
Mark Sneathen, Managing Director, Nielsen
Michael Spadafore, Managing Director, Acxiom Automotive
Julie Sterling, Head of Automotive Partnerships, Google
Tim Stevens, Editor, CNET
Raj Sundaram, Co-President, Dealertrack Technlogies
Steven Szakaly, Chief Economist, NADA
Jeremy Tucker, Vice President, Marketing Communications and Media, Nissan North America
Ken Van Every, Business Development Manager, DataXu
Tim Vidas, Sr. Security Researcher, Office of the CTO / Counter Threat Unit, Dell SecureWorks
Rick Wainschel, Vice President, Automotive Insights, Autotrader
Arianne Walker, Senior Director, Media & Marketing Solutions, J.D. Power
Olga Weinraub, VP, Media Director, Garage Team Mazda
Lauren Wiener, President, Global Sales and Marketing at Tremor Video
Tim Yerdon, Vice President, Design, Marketing and Connected Services, Visteon Corporation
Mike Zell, VP of Strategy, Site Analytics, Merkle
Tim Zuckert, VP Enterprise Sales, Yext
Executive Marketing and Automotive Consultant
Michael Accavitti is an Executive Marketing and Automotive Consultant in Los Angeles, California. His hands-on marketing experience spans from research and analytics through campaign execution and KPI/ROI.
Prior to his current position Mr. Accavitti served as the senior vice president and general manager of the Acura Division of American Honda Motor Co., Inc. There, he led all Acura commercial efforts including sales, marketing, service and parts operations and brand strategy.
Previously, Mr. Accavitti was senior vice president of automobile operations at American Honda, where he directed all product planning, logistics and marketing for both the Honda and Acura automobile brands.
Prior to joining American Honda, Mr. Accavitti served as executive automotive advisor for Cisco Systems.
Earlier in his career, Mr. Accavitti was with the Chrysler Corporation, ultimately serving as president and chief executive officer of the Dodge and Ram Brands and as lead marketing executive for the Chrysler Group.
Mr. Accavitti earned a bachelor’s of science degree from Western Michigan University; an MBA from Wayne State University; and a juris doctor from the Detroit College of Law at Michigan State University.
Associate Media Director, Digital Communications, Ford
Wendy Albers has over 20 years of experience in local market advertising with a majority of those years spent in the automotive category. She is currently Associate Media Director, Digital Communications, at Team Detroit responsible for a major automotive client, managing Tier II dealer business. Wendy graduated with honors from Eastern Michigan University with a Bachelor of Science in Technology Management. Wendy lives in Southeast Michigan. She is married with three children.
Eddie Alterman is Editor-in-Chief of Car and Driver. He oversees all editorial aspects of the brand.
Mr. Alterman, who was born and raised in Detroit, began his career at Automobile Magazine where he advanced through roles as copy editor, associate editor, and senior editor. He also maintained the magazine’s fleet of test cars.
Later, Mr. Alterman started MPH magazine with the help of associates from Automobile and Car and Driver. After MPH, he launched an automotive-lifestyle website, motivemag.com, while contributing to the New York Times and Men’s Journal.
Director of Analytics and Dealer Reporting
Chief Technology Officer
David Austin is the Chief Technology Officer for Berkshire Hathaway Automotive. He is responsible for leading the company’s technology effort to provide a world-class customer and employee experience.
Previously, Mr. Austin was vice president of technology at Larry H. Miller Automotive Group. Earlier, he held a number of different technical positions at ADP Dealer Services.
Best-Selling Author and President
Jay Baer is Founder and President of Convince & Convert, a strategy consulting firm that helps prominent companies gain and retain more customers through the smart intersection of technology, social media and customer service. The Convince & Convert Media division owns a prominent marketing blog, multiple podcasts and many other education resources for business owners and executives.
Mr. Baer is a renowned business strategist, keynote speaker, New York Times writer and best-selling author of four books who travels the world helping business professionals attract and retain customers. He has provided advice to more than 700 companies since 1994, including Caterpillar, Nike, Allstate and 31 of the FORTUNE 500. He is the creator of five multi-million dollar companies and is also an active venture capitalist and technology advisor.
Chief Strategy Officer
Ian Beavis is Chief Strategy Officer at AMCI Global, a leading global marketing agency that works to transform the way consumers perceive and interact with automotive brands.
Mr. Beavis has more than 30 years of automotive experience, including marketing, product planning, research, public relations and executive management roles with both OEMs and advertising agencies. In his various roles he has worked on or with virtually every automotive brand somewhere across the globe.
Director, Digital Advertising & Analytics (Global)
Jon Beebe is Director, Digital Advertising and Analytics (Global) at General Motors. He is a thought leader and innovator in the rapidly evolving digital and social landscape who identifies, translates, and demystifies online trends, emerging technologies and consumer behavior.
Previously, Mr. Beebe served as digital communications manager at Ford, where he led corporate digital strategies and campaigns.
Communicating online for more than 20 years, Mr. Beebe has become fluent in all things digital, from coding to crafting multi-million-dollar online advertising campaigns. He has been a part of award-winning teams and has earned accolades for innovative digital and social media campaigns.
Seth Berkowitz is President of Edmunds.com. He is responsible for innovating new products and developing new lines of business. He is a strong proponent of such creative business processes as Design Thinking, Lean Startup and hackathons.
Earlier at Edmunds, Mr. Berkowitz held a variety of positions, including chief product officer, chief operating officer, executive vice president of business operations, vice president of business development and general counsel.
Previously, Mr. Berkowitz was a mergers and acquisitions associate at Sullivan & Cromwell.
Mr. Berkowitz earned a bachelor’s degree in English and a master’s degree in history from Yeshiva University. In addition, he received a juris doctor from the Columbia University School of Law.
Managing Director, Hyundai/Kia
Mark Brown is Managing Director for Autos at Initiative. An auto industry veteran with more than 30 years of automotive marketing experience, he leads the team responsible for all media decisions on the Hyundai and Kia brands, including strategy, investment and analytics.
Previously, Mr. Brown held similar positions at Garage Team Mazda, Doner (Mazda) and Team Detroit (Ford). Earlier, he had roles in media sales at Univision, broadcast.com and Yahoo!
Vice President, General Manager, U.S. Automotive Division
Automotive Electronics Marketing and Technology Manager
Upton Bowden serves on the GENIVI Alliance Marketing Council and leads Visteon global technology development. Upton has over 24 years of automotive electronics experience including design, manufacturing, marketing and technical sales. He is currently employed by Visteon Corporation and focuses on the development of automotive connected services and next generation automotive cockpit electronic systems. Upton holds a BSEE from the University of Michigan in addition to an MBA from Wayne State University.
VP, Group Media Director
Kelly Burke is Vice President, Group Media Director for Scion at Optimedia US. She oversees the Scion business, including all digital strategy, planning and buying.
Ms. Burke’s previous agency tenures include posts at Mediacom, Modem Media, Digitas, Mullen, Beyond Interactive and Real Branding. She has managed national media business for brands and most major verticals, with a client base including Warner Bros., HBO, Diageo, Wyeth and Nextel, among many others during her nearly 20-year media career.
Erin Camin is Media Director at Hudson Rouge. She is responsible for overseeing digital media planning, relaunching the Lincoln brand and developing unique interactive launch campaigns for the MKZ, MKC and MKX, as well as creating amplification plans with performing artists Beck and Aloe Blacc for Lincoln’s Grammy Awards sponsorship.
Previously, Ms. Camin developed campaigns for clients such as Walmart, Kellogg’s, Fortune Brands and Bacardi.
Senior Manager, Marketing Analytics
Joe Cashen is Senior Manager of Marketing Analytics at Nissan North America. He leads the marketing analytics team within Nissan’s Market Intelligence group responsible for optimizing the effectiveness and ROI of the automaker’s marketing budget for the Nissan and Infiniti brands.
Previously, Mr. Cashen was responsible for product development, marketing communications and brand equity research at Nissan. He has more than 20 years of automotive experience, having held positions at the manufacturer, agency, Internet retailer and research supplier levels.
Board of Directors, Secretary, TriHonda Dealer Advertising Association
Vice President, Business and Audience Insights
Jason Chambers is Vice President of Business and Audience Insights at IPG Mediabrand's programming buying unit Cadreon. He leads programmatic insights and planning, working with Chrysler, USAA, Serta and Hillshire Brands.
Prior to Cadreon, Mr. Chambers was an account director at Carat where he worked on digital data strategy and strategic targeting. Earlier, he worked at Starcom, where he was involved in all aspects of media business for Chevrolet.
Mr. Chambers earned a bachelor’s degree in advertising from Ferris State University.
Founder and CEO
Justin Choi is the Founder and CEO of Nativo, an advertising platform for digital publishers and advertisers. He and his team are transforming the way marketers create, distribute and measure branded content.
Previously, Mr. Choi founded Cie Studios, a digital agency that built custom Web applications for brands such as Dreamworks, Toyota and Dodge. As an entrepreneur, he spun off two successful venture-backed companies from Cie Studios—Cie Games and Nativo. At Cie Games, he pioneered in-game product placement in virtual mobile environments with brands such as Walmart, Sprint and NBC Universal. Under his leadership, Car Town and Racing Rivals became No. 1 racing titles in mobile gaming, ranking in the top 25 grossing of all apps on both iOS and Google Play.
Mr. Choi received a bachelor’s degree in computer information science at Cal Poly Pomona.
Vice President, Account Director, Volkswagen
Perry Cottrell is Vice President, Account Director for Volkswagen at Deutsch. He leads the team responsible for Volkswagen digital properties, including volkswagen.com; mobile; tablet; owner sites and all applications, as well as in-market digital advertising with endemic partners.
Previously, Mr. Cottrell oversaw the social presence for Toyota USA while at Saatchi & Saatchi in Los Angeles. He also held top agency posts at Crispin Porter + Bogusky, FKM and Wieden + Kennedy.
Sylvio de Barros
Sylvio de Barros is CEO at iCarros, the largest automotive portal in Brazil.
Mr. de Barros has spent the past 16 years in the automotive industry in wholesale and retail. Prior to Carros, Mr. de Barros partnered at Blue Telecon, a company that provides cable TV, Internet and telephone services in 18 cities across Brazil. He also founded www.arkpad.com.br, the first marketplace for the business architecture value chain in Brazil; www.icarros.com.br, an automotive marketplace, in association with Itaú bank; and www.minhavida.com.br, a Brazilian healthcare online community.
Earlier, Mr. de Barros worked at General Motors Brasil and Mappin Automotive with GM, Volkswagen, Renauld and Nissan OEMs. He also founded www.webmotors.com.br, the first automotive online marketplace in Brazil.
Johan de Nysschen
President, Cadillac and General Motors Executive Vice President
Johan de Nysschen is President, Cadillac and General Motors Executive Vice President. He is responsible for all aspects of Cadillac globally, including sales, pricing and network development; strategic brand development and marketing; product portfolio planning, including providing critical input for product engineering and design; and overall business results.
Prior to joining General Motors in 2014, Mr. de Nysschen served as President at Infiniti Motor Company. In this role he oversaw all functions within the Infiniti Business Unit of Nissan Motor Company Limited, including managing global business operations for Infiniti, ensuring consistent development of the Infiniti brand and driving its profitable growth around the world.
Prior to Infiniti, de Nysschen was president of Audi of America Inc., at Volkswagen Group of America, Inc. in charge of business in the United States. He also served as a member of executive board of Volkswagen of America, Inc.
Mr. de Nysschen joined Audi of America after many successful international assignments at Audi, including serving as the president of Audi Japan. During that time, he oversaw significant development of the Audi business, establishing an exclusive Audi dealer network and reconfiguring the vehicle lineup.
Earlier, Mr. de Nysschen was general manager, Audi South Africa and prior to that held various management positions in the automotive industry. Previously, he held positions in the plastics/automotive components industry and in government service.
Mr. de Nysschen received a bachelor’s degree in commerce and economics from Nelson Mandela Metropolitan University and an MBA in marketing and finance from the University of Pretoria.
Manager of Media Communications
Stacy Fairbanks is the manager of media communications at Mazda North American Operations (MNAO), at the company’s headquarters office in Irvine, Calif. Fairbanks manages MNAO’s national and regional media for all communication channels across the U.S., including Search Engine Marketing and Digital. In addition to her media responsibilities, Fairbanks oversees Mazda’s online advertising creative, in collaboration with the company’s communications partner, Garage Team Mazda.
As a seasoned advertising veteran, Fairbanks has nearly 20 years of advertising experience under her belt. Prior to her role as Mazda’s manager of media communications, Fairbanks was the senior associate manager of media and promotions for Taco Bell. Additionally, she has held various agency and marketing positions.
In 2006, Fairbanks made Advertising Age’s list of “Woman to Watch”. Fairbanks earned her bachelor’s degree in Mass Communications from California State University, East Bay.
She resides in Tustin, Calif. with her husband and two children.
Chief Business Security Officer
Jim Foote is Chief Business Security Officer at CDK Global (formerly ADP Dealer Services). He is responsible for the protection of CDK Global assets, limiting risk, and protecting the privacy of their associates and customer information and systems.
Mr. Foote has 25 years of high-tech experience and expertise and is a recognized thought-leader in retail automotive information security. His awards include ComputerWorld Magazine Premier 100 IT Leaders and CIO Magazine Enterprise Value Award for CDK Service Connect.
Richard Frankel is President and Co-Founder of Rocket Fuel Inc. His passion for creating successful customer-focused businesses has been honed by more than 15 years of internet advertising experience.
Previously, Mr. Frankel was at Yahoo!, where he was instrumental in helping to grow its behavioral-targeting advertising from an experiment into a major revenue driver for the company.
Earlier, Mr. Frankel was a general manager at DoubleClick, where he helped usher in a customer-centric approach to a publisher business. Prior to that role, he was with NetGravity, where he was instrumental in building its customer service organization into a profitable business.
Mr. Frankel earned a bachelor’s degree in engineering from Princeton University and master’s degrees in English and classics from San Francisco State University.
President and CEO
Saylor Frase is President and CEO of Nuspire Corporation, a technology firm that provides a full range of managed I.T. security services to Fortune 500 companies. He has led his company to consistent growth, and in 2009 Nuspire was named to the list of North America’s fastest growing companies by Inc. magazine.
Previously, Mr. Frase founded the Twilight Foundation to support and further social and humanitarian efforts in the community. He was recognized by Lawrence Tech University with a Leader & Innovator award in 2007, added to the list of 40 under 40 Top Business Professionals of Metro Detroit by Crain’s magazine in 2008 and was Automation Alley’s Emerging Leader of the Year in 2010.
Mr. Frase was commissioned as a colonel by the Governor of the Commonwealth of Kentucky, Steven Beshear (the highest title of honor bestowed by the State). Additionally, he was honored in 2013 by Central Michigan University with that years Distinguished Alumni Award.
Mr. Frase studied information systems and computer science at Central Michigan University and is an alumnus of the Harvard Business School.
Chief Relationship Officer
With a degree from Michigan State and an automotive heritage, it was natural that Christian started his extensive career in customer service behind the desk of a forward thinking dealership in Michigan. Moving out to Southern California, he continued the path with a leadership position at Auto Trader. This diverse automotive experience in sales, customer relations, and marketing culminated in one big idea and a partnership with Troy Smith and Jason Stesney. Christian is a key voice in the strategic direction of Search Optics, and is responsible for overall customer satisfaction. While in San Diego, he also added a Masters in Business Administration to his resume. As Search Optics expanded and opened new offices in Detroit, Christian returned to motor city to head that office, and is enjoying the rapid expansion and momentum of the company within the automotive community.
Chief Strategy Officer
Damian Garbaccio is Chief Strategy Officer at eXelate, a Nielsen company. He is responsible for all sales, account management and strategic data partnerships. Under his leadership, eXelate’s revenue and core data business has grown exponentially, cementing partnerships with the company’s largest clients including Nielsen, MasterCard and Neustar as well as agencies and key channel partners.
Previously, Mr. Garbaccio was publisher group lead at Quantcast. Earlier, he was the senior director of business development (behavioral solutions) at AOL’s Advertising.com.
Mr. Garbaccio received a bachelor’s degree from Vanderbilt University and master’s degrees from Fordham (MBA) and Boston University (MS).
Director, Digital Strategy & Analytics
Cathy Gribble is Director, Digital Strategy and Analytics at Team One.
Ms. Gribble has experience in digital marketing and analytics includes luxury automotive, high tech, entertainment and gaming. She is passionate about developing strategies that come from data-driven insights, audience profiling and finding the unique value propositions of brands and products.
Ms. Gribble has a long record of leading projects that encompass results-driven integrated marketing, audience segmentation and targeting, on-going optimization and performance analytics.
Digital Marketing Strategist, Strategy & Analytics
Ryan Grokulsky is the Digital Product Strategist at DMEautomotive. He is responsible for new and existing digital products and the honing of existing digital channels that drive retention. He has worked with DMEautomotive since 2005 and was influential in the company’s expansion into email marketing and the development of its sales continuity program.
Previously, Mr. Grokulsky served as a key stakeholder at ClearVoiceSurveys in the development of an email service provider and market research company. Earlier, he was CIO at GORUCK, leading all marketing and technology for the alternative outdoor brand.
Digital Account Director, Kia
Jeanann currently oversees the Kia Digital business focusing her efforts on full integrated campaign experiences with digital extensions and leading the In-Market Dynamic Creative Optimization. She has over 10 years of Digital advertising experience, 8 of them specific to Automotive. Her past experience includes 7 years on the Nissan Digital and Social business at TBWA\Chiat\Day. While there she launched an advanced Dynamic ad platform for Nissan to create, build, optimize and test thousands of variations of creative.
Head of Insights and Analytics
Ariane Gut is Head of Insights and Analytics at Tremor Video. She is responsible for driving the company’s research strategy to illustrate the power of video across screens for brand advertising. She leverages Tremor Video’s suite of data to create impactful stories and presentations ranging from thought-leadership to sales support.
Previously, Ms. Gut was vice president of insights and analytics at iHeartMedia, Inc. (formerly CCM+E), where she led digital analytics measurement and reporting to drive profitability and overall growth of the company. Earlier, she held roles at FremantleMedia, a Bertelsmann company; CNN/Turner Broadcasting Inc.; and Initiative, an IPG company.
Ms. Gut earned a bachelor’s degree in international business law and a master’s degree in communication from La Sorbonne University in Paris.
Chief Executive Officer
Oren Harnevo is CEO and Co-Founder of Eyeview. He has spearheaded Eyeview’s revenue growth, attracting Fortune 500 clients such as Comcast, Target and Lowe’s. He brings a multi-disciplinary background to Eyeview’s vision with roots in film directing, computer science, product management and marketing.
Prior to Eyeview, Mr. Harnevo led a 30-million user product at 888.com. He is sought-after as a thought leader in the online video advertising industry, speaking at key events such as Adweek and has been published in leading trade publications such as AdAge and AdExchanger.
Oren received degrees in computer science and film and television from Tel-Aviv University.
CMO Hispanic Enterprises and Content
Jacqueline Hernández is Chief Marketing Officer, Hispanic Enterprises and Content at NBCUniversal. She is responsible for driving audience and revenue growth with Hispanic consumers across the company’s portfolio of businesses and brands, including its cable television networks, broadcast networks, all digital properties, Universal Pictures and Universal theme parks.
Previously, Ms. Hernández was chief operating officer at Telemundo (owned by NBCUniversal), where she was responsible for all domestic revenue, overseeing ad sales, as well as the digital, cable, consumer marketing divisions and the cable network mun2. Prior to Telemundo, she served as publisher of People En Español and also oversaw Teen People magazine at Time Inc. Earlier, she worked at Turner Broadcasting International across their broadcast and digital properties for CNN, TNT and Cartoon Network. She began her career working in print at the Boston Globe.
Ms. Hernández has received recognition within the media, entertainment and marketing industries, including The Hollywood Reporter’s Power 100 Women in Entertainment, Advertising Age’s 100 Most Influential Women in Advertising and Cable Fax: The 100 Power Players.
Ms. Hernández earned a bachelor’s degree from Tufts University and an MBA from the Bernard M. Baruch College of the City University of New York.
President & GM
Loren Hillberg is President and General Manager of Thinknear. He is responsible for driving the vision of delivering mobile campaigns for clients and consumers.
Prior to assuming the role of president, Mr. Hillberg served as a strategic advisor to Thinknear while leading the mobile consumer business for Telenav (Thinknear’s parent company).
Earlier, Mr. Hillberg held senior executive roles at Micro Focus, Macromedia, Rovi and Telenav.
Mr. Hillberg received a bachelor’s degree in economics (with distinction) from Stanford University and received a law degree from the University of California, Hastings College of the Law.
Senior Vice President of Marketing
Monica Ho is Senior Vice President of Marketing at xAd. She is responsible for developing and leading xAd’s marketing functions, as well as overseeing the company’s communications and strategically positioning it in the location-based mobile marketplace.
Previously, Ms. Ho served as senior vice president of marketing and strategy at TMP Directional Marketing, where she helped launch a digital-marketing division called 15miles.
Ms. Ho is currently on the board of the Mobile Marketing Association and is also active on the Interactive Advertising Bureau’s Location Working Group and founder and chair of the Mobile Marketing Association’s Location Committee. In 2013, she was named one of Mobile Marketer’s Mobile Women to Watch.
Jim Hughes is Co-Founder of IntellaCar. His focus with the IntellaCar team has been to evolve the sales experience using tablets. IntellaCar’s groundbreaking innovations are proving to increase sales, reduce transaction time, and boost gross profits, while enhancing the customer experience with trust and transparency.
Mr. Hughes has been a successful entrepreneur, delivering results for well-known brands for more than 30 years. With an extensive background in creating powerful solutions for both dealers and OEMs, thousands of dealerships have been using electronic solutions his company has created.
Senior Vice President of Sales
Andy Jacobson is Senior Vice President of Sales at AutoGuide.com Group. He leads a team that works with a variety of automotive advertisers and marketers, including OEM’s, regional dealer associations and auto aftermarket companies.
Prior to joining VerticalScope (AutoGuide’s parent company), Mr. Jacobson served in client-side marketing and ad sales roles at Cars.com. Earlier, he held various product marketing, advertising, sales and brand management roles at Lincoln Mercury, Jaguar and Ford Division.
Mr. Jacobson earned his bachelor's degree in economics from Pomona College and his MBA in marketing from the Kellogg Graduate School of Management at Northwestern University.
VP, Sales West
Nadine is a digital media veteran with over 10 years of experience that includes management and building high-performing sales teams. Currently, Nadine serves as the vice president of sales (west) in North America for Opera Mediaworks, the first mobile ad platform built for brands. Prior to that, Nadine was Sr. Director of Sales at Brightroll, where she successfully built and managed a team that resulted in revenue growth of 400% year over year. Before that Nadine held several sales and marketing positions at Feld Entertainment, Disney on Ice and Ringling Brothers, imeem, Napster and WeatherBug.
Director, CRM Strategy & Analytics
Nada Kabbani is the Director of CRM Strategy and Analytics for Team One, working directly with Lexus and the Honda Center. She has more than 20 years of experience in strategic CRM solutions and formulating results and data-driven strategies for integrated marketing campaigns, engagement roadmaps and content orchestration across all marketing touch points to deliver customer-centric solutions.
Ms. Kabbani has worked with clients in automotive, luxury, technology and hospitality. Her passion lies in mastering the right balance between art and science for each of her clients to uncover the optimum solutions to their challenges.
Vice President, Revenue Management & Sales Strategy
Mike Kellogg is Vice President of Revenue Management and Sales Strategy for Cars.com. He oversees the company’s pricing, yield management and product packaging strategy, as well as sales reporting and analytics. He has recently been instrumental in the development and implementation of the company’s programmatic strategy, using industry insights and new technology to drive success for Cars.com partners.
During his tenure at Cars.com, Mr. Kellogg has worked across nearly every area of the organization, including product development and go-to-market planning. He successfully launched the company’s consumer-facing For Sale By Owner business.
Mr. Kellogg earned a bachelor of arts in history from Princeton University, where here graduated Summa Cum Laude, and earned an MBA from Northwestern University.
President & Chief Innovation Officer
Tom Kenney founded Verve Mobile in 2005 and for the past 10 years has driven the mobile advertising platform’s innovation and growth. As president and chief innovation officer, Tom works with advertisers, technology companies and the expanding mobile community to create scalable marketing opportunities to bring to market.
A pioneer of the mobile location space, Tom was an early employee of a start‐up wireless carrier GO Communications, a spin‐off of MCI, as well as a venture capitalist with Blue Run Ventures (BRV), formerly Nokia Venture Partners. During his time at BRV, Tom was a contributing principal on many investments, including PayPal, eVoice, Lightningcast and MongoMusic, which were sold to eBay, AOL and Microsoft, respectively. He also served as director of corporate development at Nokia responsible for mergers and acquisitions at the height of the company’s growth.
John King is Director of Automotive Advertising for MaxPoint Interactive. His role is to drive auto dealership campaigns by helping them reach the right consumers in the right neighborhoods online and across mobile and desktop devices. His expertise is in integrated media planning across print, TV, mobile and Internet, including SEO, SEM and emerging media platform evaluation.
Previously, Mr. King held various senior positions, including vice president of interactive media for Enlighten and director of innovation and investment at Saatchi & Saatchi.
Mr. King earned a bachelor’s degree in political science and telecommunications from Eastern Michigan University and a law degree from the University of Detroit Mercy School of Law.
Vice President, PIN U.S. OEM Operations, Media And Marketing
Thomas King is the Vice President, PIN U.S. OEM Operations, Media and Marketing at J.D. Power. He is responsible for advising automotive OEMs regarding issues related to vehicle demand, pricing and incentive effectiveness. He oversees a team of consultants, marketing scientists and statisticians in leveraging transaction data from the Power Information Network® (PIN), a leading provider of real-time, actionable market data and insight.
Prior to joining J.D. Power in 2005, Mr. King was in Global Market and Industry Analysis at General Motors. There, he analyzed the U.S. automotive industry, focusing on sales, pricing and incentive dynamics.
Mr. King received a master’s degree in economics, management and materials science from the University of Oxford in England.
Executive Director of Driver Interaction & HMI
Kristin Kolodge is Executive Director of Driver Interaction and Human Machine Interface (HMI) at J.D. Power. She is responsible for developing a new HMI Practice at the company and monitoring customer insights, perceptions and behaviors of the consumers interacting with the technology in their vehicles and around them.
Prior to joining J.D. Power in 2014, Ms. Kolodge was senior manager of HMI and ergonomics at Fiat Chrysler. She spent the majority of her 18 years at the company developing automotive features that enhance the customer interface by optimizing ergonomics, intuitiveness and usability. She led the development of the vehicle HMI process that integrated human factors, ergonomics and cognitive analysis into actionable design direction. She also served as senior manager of product investigations and campaigns responsible for conducting technical investigations on products related to vehicle safety and compliance and making recommendations regarding potential field campaign actions.
Ms. Kolodge received a bachelor’s degree in mechanical engineering from Michigan Technological University and a master’s degree in engineering management from the University of Michigan.
Associate Media Director
Kyle Lebet is Associate Media Director at 22squared.
Previously, Mr. Lebet worked at 22squared with Southeast Toyota and earlier at Mediacom with Volkswagen. He has worked in digital media since 2008, after a short stint in spot broadcast.
National Social and Digital Manager
Jeanice Lee is the National Digital, Social and Relationship Marketing Manager for Lexus, the luxury division of Toyota Motor Sales (TMS), U.S.A., Inc. Her current responsibilities include managing all consumer-facing websites from the OEM to the dealer level, all social media channels and relationship marketing campaigns, as well as the Lexus Dealer Marketing Covenant and the LexusTV Digital Signage program, which is focused on enhancing the Lexus customer experience. She has held positions at TMS in sales, distribution, the field office, eBusiness and corporate marketing departments.
Previously, Ms. Lee held the position of consumer portal manager at Toyota Financial Services, where she led the launch of the mobile website that allows customers to manage their accounts on the go and helped spearhead the creation of the company's first native payment app.
Digital Management Supervisor
Adam Levitt is Digital Management Supervisor for Honda In-Market at RPA. He manages the team responsible for planning, producing, and implementing digital and social communications targeted toward in-market auto shoppers. He and the team test, optimize, and improve against KPIs as well as design A/B and multi-variant tests for landing pages, a practice that has driven lifts in key shopping actions. He collaborates with the traditional account team to create integrated campaigns with consistent objectives and messaging.
Previously, Mr. Levitt handled business for Honda as well as Acura inside RPA.
Head of Advertising
Jim Lombard is Head of Advertising at Roku. He is responsible for overseeing advertising and content sponsorship sales for consumer brands on the Roku platform. He leads the team that works closely with brands and agencies to develop connected TV promotions leveraging Roku Audience Solutions.
Mr. Lombard has 18 years of experience in digital media and entertainment, including sales management leadership roles with a focus on monetization of video and emerging platforms. Prior to Roku, he was senior director of advertising at Rovi, where he led global ad sales and business development. Earlier, he held leadership roles at NYC & Company, Reuters and NBA.
VP, Marketplace Development
Manager, Marketing Analytics and Consumer Insights, US
Scott Martino is Manager, Marketing Analytics and Consumer Insights at Audi of America. He is responsible for developing pre-launch consumer and marketing insights, interpreting brand performance data and translating it to actionable and strategic recommendations and evaluating marketing performance platforms and technologies to drive greater business intelligence.
Mr. Martino’s prior roles include marketing analytics lead at Mercedes-Benz USA as well as seven years at various digital media agencies including MediaCom, OMD and Neo@Ogilvy.
Duncan McCall is the CEO and co-founder of PlaceIQ. He is one of the first people to connect consumer location to advertising, allowing CPG, retail and auto brands to align advertising with consumer behavior.
Previously, Mr. McCall founded and led a venture-backed consumer Internet business with the goal of enabling and empowering users of location-aware devices. His time spent working on RFID and universal positioning start-ups would later be the foundation on which PlaceIQ was built.
Mr. McCall is a well-known advertising executive, has spoken at more than 50 industry events and is often quoted on digital marketing technology in publications including Business Week, Fast Company, Advertising Age and Adweek.
Mary Tyler McNider
Associate Media Director, Lincoln
Mary Tyler McNider is the Associate Media Director at Hudson Rouge. She is currently responsible for overseeing Lincoln’s integrated media plans working across digital, TV, and print. Her background is primarily in the digital space focusing on new innovative creative solutions across mobile, desktop, and tablet. She collaborates closely with Hudson Rouge’s full service team to ensure strategy, creative, social, and measurement plans line up to campaign goals and objectives.
Previously, Mary Tyler worked on the Procter & Gamble account along other smaller non profits such as ASPCA and The Nature Conservancy.
Manager - Insights & Analytics
Charles Miller is Manager of Insights and Analytics at Dealer.com. He manages a team of analysts, studying digital market trends and looking for new ways to connect and leverage consumer activity.
Mr. Miller began his career as a Google Analytics consultant with EpikOne. During that time, he worked with such as Sony, Home Depot and Google. In 2011, EpikOne was acquired by Dealer.com to help better understand the vast amount of digital data being collected by the Dealer.com platform.
xecutive Vice President & General Manager, Retail & Consumer Goods
Mike is a seasoned executive with more than 23 years of professional services experience across a broad spectrum of disciplines including client account leadership, sales, and consulting delivery. He also has significant operations experience through roles in client relationship management, business development, technology management, and business alliances Mike has also worked globally with retail and consumer products clients that are expanding into European and Asian markets.
In his role at Merkle, Mike’s focus is on articulating how Merkle’s industry-specific approach to delivering Connected CRM™ solutions is an important enabler to retailers aiming to make smarter business decisions and more effectively use customer insights.
Mike joins Merkle from Accenture, where he spent 13 years in a variety of senior level positions. Most recently, he was Managing Director in Accenture’s North American Retail Practice, where he was responsible for client account leadership; managing retail ERP sales and delivery; defining retail and IT strategy; and delivering outsourcing services. Prior to Accenture, Mike spent 11 years with IBM Corporation where he was a Principal with IBM Global Services.
Mike holds a Bachelor of Business Administration degree from the University of Notre Dame where he majored in management information systems.
Director, Marketing Communications
Lee Nadler is Director, Marketing Communications at MINI. He is responsible for MINI's multi-channel marketing initiatives and manages agency relationships.
Previously, Mr. Nadler built a successful agency, Digital Pulp, followed by Sherpa Marketing, Inc. He consulted and collaborated with a variety of well-known companies, including BMW; Apple; Yahoo; NYC Economic Development Corp.; and Gilt Groupe.
Mr. Nadler began his career working on the launch of Prodigy in 1989 and later on the launch of Snapple. He then joined DoubleClick as the first head of marketing. He also spearheaded business development in the Pacific Rim, forming DoubleClick Japan and Australia.
Director of Insight and Intelligence
Kara Osborne is the Director of Insight and Intelligence at Carat. She is responsible for managing all tactical analytics and data intelligence practices. She is currently leading the Cadillac team in their relaunch of the brand, from an all-encompassing data and insights perspective.
Prior to Carat, Ms. Osborne assisted other brands like Ford and CenturyLink with their sales and marketing tactics.
Ms. Osborne graduated Magna Cum Laude with a bachelor’s degree in economics from Eastern Michigan University.
Linda Pesonen is President of Linda Pesonen Consulting LLC. She identifies scalable solutions for clients seeking growth inside the automotive vertical and beyond by using a proprietary customer-centric approach that has been refined over multiple engagements. She helps clients identify differentiating customer insights, evaluate new growth opportunities, eliminate marketplace blind spots and develop unique solutions. Her deep understanding of decision making processes, buying cycles, and the challenges advertisers face brings visibility to clients large and small. She acts as a trusted partner to help businesses navigate a complex and changing marketing landscape and create a profitable competitive advantage.
Ms. Pesonen began her career at General Motors, where she spent 30 years honing her expertise across brand marketing, advertising, sales, financial services and CRM. She led the development of GM’s U.S. digital practice, which led to scaled solutions across the globe and also led the In-Market digital Center of Excellence.
Ms. Pesonen is a marketing advisor and board member of the Autoimmune Disease Association, of Eastpointe, Michigan, and a literacy tutor through Washtenaw Literacy in Ann Arbor, Michigan.
Ms. Pesonen received a bachelor’s degree from Kettering University in Michigan and an MBA from the University of Michigan. She also completed post-graduate studies at the University of Virginia.
Chairman and CEO
Bob Pittman is Chairman and CEO of iHeartMedia, Inc., a leading global media, digital and entertainment company with almost a quarter billion listeners which includes iHeartMedia, which has the largest reach of any broadcaster in America; is a major digital player with nearly 100 million monthly digital uniques for iHeartMedia Digital; reaches almost every U.S. commuter via its Total Traffic and Weather Network; and is a major social platform with over 75 million social followers; and Clear Channel Outdoor, with over 750,000 displays in over 40 countries.
Pittman is the co-founder and programmer who led the team that created MTV. He has been CEO of MTV Networks, AOL Networks, Six Flags Theme Parks, Quantum Media, Century 21 Real Estate, and Time Warner Enterprises, and was COO of America Online, Inc. and AOL Time Warner.
Among many honors, Pittman has been inducted into the Advertising Hall of Fame and the Broadcasting and Cable Hall of Fame, received AdWeek’s first ‘Media Visionary’ award, was named one of Advertising Age's "50 Pioneers and Visionaries of TV" and "10 Marketers Who Changed American Culture, ” and received the International Radio and Television Society's Gold Medal, the Robert F. Kennedy Ripple of Hope Award and a Council of Fashion Designers of America (CFDA) Award. He was also recognized in Life's "Five Original Thinkers of the '80s” and as the eighth of Life Magazine’s “50 Most Influential Boomers.” Pittman began his career at 15 as a radio announcer in his native Mississippi.
Regional Marketing Manager, Scion Division
Ruslan Polinovsky is Regional Marketing Manager, Scion Division at Toyota Motor Sales, USA, Inc. He is responsible for the creation, media placement and integration of digital, traditional and engagement marketing efforts of dealer marketing programs across the United States. He focuses on millennial customers and develops marketing, digital and mobile campaigns that align with their lifestyle and shopping behavior. He also launched a certified dealer advertising program working with Google and SEO/SEM providers to improve dealers’ digital presence.
Mr. Polinovsky has held positions in marketing communications, auto show engagement marketing and product development since joining Toyota in 2001. He has worked on marketing launches for vehicles such as Prius, Venza, Corolla and FJ Cruiser.
Earlier, Mr. Polinovsky worked at start-ups, Fortune 500 companies and advertising agencies on a broad range of brands from Lexus to Sony to Allergan.
Mr. Polinovsky earned a bachelor’s degree in international relations from UCLA and an MBA from the Anderson School at UCLA.
Director of Sales
Kraig Quisenberry is Director of Sales for DCH Auto Group. As a former franchise dealer and NADA graduate, he has managed dealerships, business operations, sales processes, inventory online procurement, and management as well as all other functions of dealership operations. He has since added to his extensive background by overseeing development and the successful launch of DCH Auto Group’s Evolution sales process, which uses IntellaCar technology.
Mr. Quisenberry began his career at a Toyota dealership in Northern California. He learned early that a critical key to dealership success was in the retail sales process. He was one of the first to adopt mobile technology and quickly figured out how to improve the customer purchase experience through mobile CRM utilization.
Mr. Quisenberry is a national speaker recognized as an early adopter of new technology and process improvement that has proven successful in helping companies go further faster.
Insights and Strategy Lead for Luxury Automotive
Jamie Reutershan is the Insights and Strategy Lead for Luxury Automotive at Google. In that role, he melds Google/YouTube data with third-party research and industry knowledge to makes strategy recommendations across a wide swath of brands, tiers and initiatives. As the author of the monthly Google Auto Pulse, he works to bring user trends out of Google and to the industry.
Previously, Mr. Reutershan conducted political risk analysis for U.S. government defense and intelligence agencies, focusing on open source research. During that time he was trained in signal analysis and executive briefing by the former presidential daily briefer to George W. Bush.
Jamie received a bachelor’s of science degree in political science with a minor in sociology and anthropology from Colgate University.
Famous Rhodes is Vice President of eCommerce at AutoNation. He has years of valuable experience growing the ecommerce and digital sectors of top auto brands.
Previously, Mr. Rhodes was the senior director of Yahoo! Autos. Earlier, he was senior director of eBay Motors.
Senior Vice President, Sales
Jonathan Ricard is Senior Vice President of Sales at Signal. He has worked for close to a decade with automakers such as Audi, VW, BMW and GM, as well as Cobalt and Dealer.com to enable their adoption of customer-centric marketing in a digital world.
Previously, Mr. Ricard launched IXI Digital as a third-party online data provider and led business development efforts up to the acquisition of the company by Equifax in 2009. Earlier, he worked in marketing, analytics and business development roles for Revolution Health, AOL and Capital One Financial.
Jim Sanfilippo is a self employed automotive marketing consultant who has served some of the most storied brands in both client and agency roles for the past 40 years. He has considerable experience with start-up and turn around situations including Porsche, Audi, VW, Chrysler, Hyundai, Kia, GM, Ford, and most recently, as founding COO of Innocean US.
In addition to product benchmarking, war-gaming and work with auto marketers in legacy, digital and experiential media projects, he is also an often- quoted international industry pundit.
Born in NY, but firmly transplanted in 1951, Jim is a 1970 graduate of U.C.L.A and resides in Anaheim Hills, California.
Senior Vice President
Fred is Senior Vice President at MediaLink, a strategic advisory company serving media, entertainment, and technology clients. This follows a year leading media and marketing strategy for Palo Alto-based bio-tech company, Theranos.
Fred is one of the most respected thought leaders in the media industry. Recognized by Advertising Age as a Media Maven, his career has been marked by achievements in branding, content, retail media, research, and digital innovation.
As Executive Vice President and Managing Director of Initiative Plus from 2007 to 2014, Sattler and his team were instrumental in the remarkable ascent of Hyundai and Kia in the U.S. Under his leadership, his team created groundbreaking strategies, earning multiple Effies.
Sattler first gained national recognition for his work at TBWA/Chiat/Day on Nissan and Infiniti, where he first fused the disciplines of account planning and media planning. This resulted in the creation of the industry’s and agency’s first Director of Media Strategy. Later, as Managing Partner for Chiat/Day San Francisco, he directed media for Levi’s, Pets.com, and a number of Internet start-ups.
Following Chiat/Day, Sattler served as Chief Media Officer for Doner Detroit, during the company’s most successful period of growth.
He then served as EVP, General Manager of PHD’s Troy, Michigan office, where he led all Daimler Chrysler media activity and served as President of PHDiq, the company’s digital media unit.
Sattler has served on the Cannes Media Lions Jury for the International Advertising Festival and as chairman of the Advertising Research Foundation’s International Media Research Symposium. He has also been an instructor at Pepperdine University’s Graduate School of Business Administration.
A native of Detroit, Fred Sattler is a graduate of the University of Michigan School of Business.
Vice President, Data & Analytics
Aleck Schleider is Vice President, Data & Analytics at Videology Group/TidalTV. In this role, he defines and executes next-generation digital marketing solutions across key industry sectors. He is responsible for developing and marketing vertical based products for platform extensions, audience segmentation, targeting and offline ROI measurement.
Mr. Schleider’s previous roles as vice president included building digital advertising products for Forbes, AOL and Advertising.com. Leveraging a broad range of online products and offerings, he managed multiple teams that focused on executing integrated marketing campaigns, media planning strategies, and web analytics studies across a variety of online channels.
Mr. Schleider received bachelor’s degrees in economics and business management from Towson University.
Chief Marketing Officer
Laura Schooling is Chief Marketing Officer at Jumpstart Automotive Group. She is responsible for driving marketing, creative, ad product, insights and analytics.
Previously, Ms. Schooling was executive director of marketing services for Hearst Digital Media, where she led creative development, ad product development and research for several Hearst brands, including Cosmopolitan, Seventeen, and Marie Claire.
Regarded as an industry expert, Ms. Schooling has been recognized and awarded by OMMA, Webby, MIN and W3. Most recently, she was named MIN's 2012 Marketer of the Year.
Chief Marketing Officer
Jon Schultz is Chief Marketing Officer of Viant. He is responsible for leading brand and product marketing as well as new business development and strategic partnerships. He is an industry leader in digital marketing, online media, web, mobile and IPTV. During a period of rapid growth and multiple acquisitions, he has led business development and strategic partnerships across the enterprise on a global basis.
Previously, Mr. Schultz was in the marketing leadership program at Ford Motor Company. He served as the head of digital marketing and CRM for Ford, Lincoln and Mercury brands and was responsible for digital and emerging media, dealer digital integration, brand websites and direct marketing.
Mr. Schulz earned a bachelor’s degree in management information systems from Central Michigan University and an MBA in marketing from Indiana University.
Senior Director of Automotive
Danny Shapiro is Senior Director of NVIDIA’s Automotive Business unit. He is responsible for developing solutions that enable faster and better design of automobiles, as well as in-vehicle solutions for self-driving cars, infotainment systems and digital instrument clusters.
Mr. Shapiro holds a bachelor’s degree in electrical engineering and computer science from Princeton University and an MBA from the Hass School of Business at UC Berkeley.
Founder & CEO
Kamakshi Sivaramakrishnan is the founder and CEO of Drawbridge. Under her leadership, Drawbridge has built the first technology-aided solution that addresses a problem central to all digital media: consumer-trusted cross-device identity.
Previously, Ms. Sivaramakrishnan was on the technical staff at Google. Earlier, as a lead scientist at AdMob, she was responsible for building much of AdMob’s machine-learning stack.
Ms. Sivaramakrishnan received her PhD in information theory and algorithms from Stanford University, and has been named one of Business Insider’s Most Powerful Women in Mobile Advertising for three consecutive years. In 2014, she was named one of Ad Age’s 40 Under 40, as well as an Ernst & Young Entrepreneur of the Year finalist. She also received the 2015 Women of Vision ABIE Award for Technology Entrepreneurship from the Anita Borg Institute.
Ms. Sivaramakrishnan has the unique distinction of her work being on board New Horizons, NASA’s farthest space mission to Pluto and the outer planetary system.
Kimberly Trouville Smith
General Manager, Mobile
Kimberly Trouville Smith is General Manager, Mobile at Flashtalking, Inc., a leading global independent ad server and ad tech company. She works directly with a long roster of major brand clients, including OEMs and major auto brands as well as their agencies on media, creative and mobile operations with a focus on dynamic creative and platform innovation.
Ms. Trouville is a frequent workshop leader and public speaker within media circles and major markets.
Mark Sneathen is Managing Director at Nielsen. He currently leads the client service and analytics team for the automotive vertical in North America. He consults with leading auto clients on improving advertising effectiveness and ROI for TV, digital and social marketing, and is responsible for automotive vertical P&L, strategy, new product development and go-to-market efforts.
Mr. Sneathen is a high-impact leader with extensive experience growing businesses. He has more than 15 years of global experience in the automotive, consumer goods, e-commerce, financial services, media and technology industries.
Michael Spadafore is Managing Director of Acxiom Automotive. He is responsible for driving the development and packaging of marketing technology offerings (including Acxiom’s online/offline cross-channel platform), and providing thought leadership and vision supporting large solution sales.
Mr. Spadafore’s experience in the automotive marketing services sector includes four years at Acxiom and 10 years at R. L. Polk & Co. He is an innovator and driver of advanced safety recall, automotive lead management, various analytics solutions and multi-channel marketing. He is the founder of Conquest Marketing and developer of retail marketing services.
Mr. Spadafore earned a bachelor’s degree from the University of Michigan and an MBA from Kellogg School of Management, Northwestern University.
Head of Automotive Partnerships
Julie Sterling leads the automotive sector in Google's Partner Business Solutions organization. She is responsible for publisher relationships across the United States with a focus on Google’s programmatic advertising technology.
Previously, Ms. Sterling worked with major marketers and agencies on syndicated and custom media research databases at Competitive Media Reporting (now Kantar Media).
Ms. Sterling received a bachelor’s degree in international business from the Rochester Institute of Technology.
Tim Stevens is Editor-at-Large for tech news and reviews brand CNET.
A journalist with more than 15 years of experience, Mr. Stevens covers high-profile companies and their executives. He is a frequent contributor to major domestic and international news outlets, sharing his insights and perspectives on such topics as consumer technology and the latest advancements in the automotive industry.
Mr. Stevens also focuses on deep, immersive features telling the behind-the-scenes stories of products ranging from smart watches to muscle cars. He serves as a judge on the CEATEC Innovation Awards panel, attended the exclusive 2013 XPRIZE Visioneering Conference and regularly acts as speaker and moderator at industry events. He joined CNET in 2013 after serving as editor-in-chief of Engadget, part of the AOL/Huffington Post network.
Raj Sundaram is Co-President of Dealertrack Technologies. In this role, he is responsible for branding, sales and marketing of the company’s market-leading suite of integrated technologies capable of transforming automotive retailing.
Raj joined the company in 2005, arriving with the acquisition of Automotive Lease Guide (ALG), where he served as that company’s President. Earlier in his career, Raj held key positions with Nissan North America and Ford Motor Company.
His in-depth understanding of automotive financing and retailing is well recognized, and has led to him being regarded as a leading visionary in automotive retailing.
Steven Szakaly is Chief Economist of the National Automobile Dealers Association. He is lead forecaster, data analyst and strategy principal on industry and public policy issues.
Mr. Szakaly has a long history working in the automotive, mining and manufacturing industries with expertise in product planning, large scale mining projects, automotive market research and new product pricing. His broad background brings a unique perspective to NADA and to the automotive industry. He has been quoted in numerous media outlets, including The Wall Street Journal, The New York Times and Automotive News. He has also appeared on CNBC, CNN and NPR.
Prior to the NADA, Mr. Szakaly was corporate economist and head of forecasting for Cliffs Natural Resources, a major global mining company. At Cliffs, he was responsible for forecasting macroeconomic trends, raw materials prices and long-term strategic analysis.
Mr. Szakaly began his career at the Federal Reserve Bank of Chicago as an associate economist. He later worked for the Center for Automotive Research as an economist researching various industry topics, including product development and labor issues. He has also worked with various groups at General Motors, including powertrain, new vehicle product development and manufacturing planning.
Mr. Szakaly has advanced degrees from the Chicago Booth School of Business and Wayne State University Graduate School.
Vice President, Marketing Communications and Media
Jeremy Tucker is vice president, Marketing Communications and Media, at Nissan North America. He is responsible for marketing communications and media and model line/product marketing with focus on revenue growth and profit generation for the Nissan brand and its dealer network.
Mr. Tucker joined Nissan from Disney Consumer Products where he led a franchise-focused strategic marketing organization across product business units and collaborated across The Walt Disney Company to ensure consistency with content creators.
Prior to his role with Disney, Mr. Tucker was senior director of marketing, national brand innovation for Frito-Lay, North America, a division of PepsiCo. During his tenure with PepsiCo, he drove revenue and sales growth for multiple brands, including the turnaround of the multibillion dollar Doritos brand through consumer insights, product innovation and creative branding and media strategies. Earlier, he was a part of the Procter & Gamble account team at Omnicom Group's Targetbase, where he worked on the Pampers, Iams and Eukanuba Pet Foods brands.
Mr. Tucker holds bachelor's degrees in both fine arts and marketing from Louisiana State University and an MBA from Southern Methodist University's Cox School of Business.
Ken Van Every
Business Development Manager
Ken Van Every is a Business Development Manager focusing on publisher relations and mobile partnerships at DataXu, a leading demand-side platform. Based in New York City, he works directly with publishers and SSPs to manage all of the PMP buying activity for DataXu.
Previously, Mr. Van Every was a media planner at Microsoft. His career has been focused on the supply side of ad networks and exchanges.
Mr. Van Every majored in advertising and promotion at Western Michigan University.
Sr. Security Researcher, Office of the CTO / Counter Threat Unit
Timothy Vidas is a senior security researcher at Dell SecureWorks. His recent research revolves around innovation in mobile platform and Internet-of-Things security, with interest in digital forensics, reverse engineering and malware analysis.
Previously, Mr. Vidas held research positions at CERT as well as several universities. He has worked on a variety of computer and network security projects, including a high-assurance security kernel, collaborative reverse engineering and RAM analysis from a forensic perspective.
Mr. Vidas holds the highly esteemed Black Badge award from DEFCON for winning its Capture the Flag (CTF) contest, an event he subsequently organized for several years. He is a member of the Shmoo research group, a nonprofit think-tank comprised of security professionals from around the world. He is also a DC3 Forensics Challenge Grand Champion (2008). He serves on several review boards, has published in numerous academic venues, often speaks at security conferences and regularly provides mission support to several government agencies.
Vice President, Automotive Insights
Rick Wainschel is Vice President, Automotive Insights at Autotrader. He provides valuable information to OEM clients to advance their understanding of the industry, their makes and models and the Autotrader audience.
Prior to joining Autotrader, Mr. Wainschel spent eight years as senior vice president of market intelligence and brand strategy for Kelley Blue Book. In that role, he created KBB’s market intelligence consulting practice from the ground up, shaped and led shopper behavior/attitude studies and created a revenue stream based on custom/proprietary surveys and behavioral Web analytics tracking tools.
Mr. Wainschel began his career working for Young & Rubicam Advertising, performing market research studies to identify and refine positioning platforms for the Lincoln and Mercury brands.
Mr. Wainschel has a bachelor’s degree in economics and earned his MBA in marketing from the University of California, Irvine.
Senior Director, Media & Marketing Solutions
Arianne Walker is the Senior Director, Media & Marketing Solutions in the Global Automotive Division at J.D. Power. She is responsible for leveraging Voice of the Customer data to help automotive manufacturers and their advertising agencies develop more targeted messaging in magazines, newspapers, radio, television, Internet and cable TV. Additionally, she is responsible for helping manufacturers, independent third-party sites and their agencies prioritize their digital engagements for improvements across websites and mobile applications.
Previously at J.D. Power, Ms. Walker was the Director of Marketing & Media Research. She was responsible for digital research, including clickstream and mobile capabilities development, as well as website evaluation insights. She was also involved in a number of marketing and media studies, including the Manufacturer Website Evaluation Study (MWES); Automotive Mobile Study; the Clickstream Studies; and the Automotive Media and Marketing Report.
Prior to joining J.D. Power in 2004, Ms. Walker was the director for institutional research and assessment at Mount St. Mary’s College in Los Angeles, where she was responsible for statistical analyses and the preparation and presentation of informational reports supporting administrative planning and decision-making. Previously, Ms. Walker taught several courses at the Graduate School of Education and Information Studies, UCLA.
Ms. Walker has published articles, white papers and monographs in numerous journals—including the Cornell Hospitality Industry Perspectives; Online Automotive Review; Journal of the First-Year Experience; Diversity Digest—as well as for the Higher Education Research Institute at UCLA. Additionally, she has participated in annual conferences for the American Education Research Association; the Association for the Study of Higher Education; the Association of Institutional Research; and the California Association for Institutional Research.
Ms. Walker earned a bachelor’s degree in anthropology (specializing in education) from the University of California at Los Angeles (UCLA); and a master’s degree and Ph.D. in higher education and organizational change from UCLA.
VP, Media Director
A Modern-Day Web Weaver with over ten years of experience.
Winner of the 2014 and 2011 "Person of the Year - Agency" award—voted by the Los Angeles advertising wide community (ThinkLA).
Has had the privilege of working on Automotive, Retail, Travel and QSR accounts, producing Analog and Digital Media work. While working on Digital Automotive, she found her calling. This new found focus has lead her to dedicate the last nine years to brands such as Hyundai, Kia, Toyota USA and Mazda USA.
She currently is the VP, Media Director at Garage Team Mazda, focused on building elaborate, orchestrated campaigns across multiple screens for Mazda's National, Regional and CPO digital media initiatives.
If you'd like to get her attention, show her something that challenges the status-quo and pushes digital boundaries.
President, Global Sales and Marketing
Lauren Wiener is President, Global Sales and Marketing at Tremor Video. She is a digital media executive and general manager with a blend of experience, leadership skills and an ability to drive innovation and revenue growth, particularly in new lines of business and across platforms. She has diverse experience as a leader of high-growth digital properties, as a strategic consultant and as a corporate development executive.
Ms. Wiener was awarded the Media Industry Newsletter’s Digital Hall of Fame in 2010 and the American Advertising Federation Advertising Hall of Achievement in 2007, both in recognition of an exemplary pioneering role in digital media.
Ms. Wiener has a decade of board experience advising leading digital trade associations, including executive committee positions on the Internet Advertising Bureau and Online Publishers Association.
Vice President, Design, Marketing and Connected Services
As vice president of design, marketing and connected services for Visteon Corporation, based in Van Buren Township, Mich., Tim Yerdon leads Visteon’s efforts to drive upstream customer engagement through user-centric design experiences and supports the electronics business’s expansion into the connected vehicle and services market.
Heading Visteon’s strategic marketing organization, Yerdon also supports Visteon’s collaborative efforts with technology partners, government agencies and industry partners to advance growth beyond traditional automotive electronics into the Internet of Things.
Yerdon has more than 20 years of automotive experience and is an established innovation leader developing several first-to-market vehicle and product concepts. Previously he led advanced cockpit electronics, advanced driver awareness systems, the InnovationWorks® organization and global marketing. He also held various positions in manufacturing, product development, program management and racing at both Visteon and Ford Motor Co.
Yerdon has a master's degree in manufacturing systems from the University of Michigan and a bachelor's degree in mechanical engineering technology from Penn State University. He is the coinventor on several patents awarded and pending in manufacturing, powertrain, electronics and interiors. He also serves on the board of directors for the automotive electronics division of the Consumer Electronics Association (CEA), sits on the industry advisory board for the University of Michigan, Dearborn; and chairs the “Mobile in Transportation” statewide advisory council in Michigan.
VP of Strategy, Site Analytics
With more than two decades of leadership roles in digital and media, Mike Zell has helped some of the world’s most recognizable brands bring their consumer experiences to life across digital and television media. Mike’s career spans both the agency media business, to data & analytics start-ups, to now helping clients build centralized analytics functions and extracting value from their data investments.
Zell cultivates strategic initiatives that allows Fortune 1000 clients to leverage emerging and established best-of-breed technology investments.
Focused primarily on data and analytics, Zell has worked to evolve companies across retail, automotive, financial, technology, and healthcare verticals. Prior to Merkle, Zell held leadership roles in the digital media and site optimization practices at Razorfish, and also worked with data start-ups.
When he’s not working, Mike can be found biking, skiing, and hiking with in the rainy Pacific Northwest. He holds a BA in Economics and an MBA from the University of Washington.
Vice President, Enterprise Sales
Tim Zuckert is Vice President of Enterprise Sales at Yext, with a specific focus on the automotive industry.
Previously, Mr. Zuckert was the executive vice president of sales and marketing for Forbes Travel Guide, where he was responsible for building an entirely new revenue channel, attracting brand sponsors including Porsche, Beats by Dre and Graff Diamonds.
Mr. Zuckert’s prior career highlights include launching a successful computer game franchise (SimCity), returning the interactive division of Disney to profitability and doubling the size of Omnicom’s largest integrated marketing agency (TracyLocke) as its president.
Mr. Zuckert completed his undergraduate education at Bowdoin College and received his MBA from Kellogg Business School.