Canadian Auto Insurance Satisfaction Study

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The Challenge

The current economic climate, an increasingly competitive marketplace, and skyrocketing ad expenditures have placed enormous pressure on auto insurers to retain current customers. Insurers must understand their customers’ needs on both an individual as well as regional basis and the actions they need to take in order to meet their customers’ expectations. Knowing why your customers are satisfied or dissatisfied with their auto insurance experience and what your competitors are doing to satisfy their customers is critical to your company’s ability to grow.

The Solution

The J.D. Power 2014 Canadian Auto Insurance Satisfaction StudySM not only provides national and regional analyses of customers’ perceptions of their auto insurer’s ability to meet their expectations, but also explores the correlation between customer satisfaction and financial performance, particularly retention levels. The study also identifies the Key Performance Indicators and best practices that are directly linked to auto insurance satisfaction.

A study subscription provides access to the tools needed to gain a comprehensive, in-depth understanding of how your company is performing, and to identify the areas needing improvement.

Study deliverables include:

  • Analyst briefings that provide insights into key industry trends and study findings, allowing you to maximize performance
  • Access to a personalized competitive data set, allowing you to see how your company stacks up against your competitors, the industry, and the highest performers both at a regional and national level
  • A detailed performance analysis that displays key performance metrics and frequencies
  • An executive presentation that provides a summary of your company’s results, compared with those of key competitors, and identifies industry best practices

The Benefits

Insurance companies that subscribe to the study will be better able to understand their competitive position at a detailed level, allowing them to pinpoint critical areas for improvement and make prudent investments in the service attributes that matter most to customers.