2014 Automotive Marketing Roundtable: Speakers
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October 14-16, 2014 • Bellagio Hotel, Las Vegas, Nevada
Our excellent line-up of speakers and panelists includes:
Ben Anderson, President, Automotion
Jon Beebe, Director, Digital Advertising and Analytics, GM
Seth Berkowitz, President, Edmunds.com
Jeffrey Boehme, Chief Research Officer, Kantar Media
Deirdre Borrego, Vice President, U.S. Automotive Division, J.D. Power
Brian Bos, Senior Vice President Group Director of Emerging Media, Team Detroit
Ciaran Bossom, Managing Director, Digital Enterprise and Social Media Strategy, Saatchi & Saatchi LA
Michel Brennan, Marketing Vice President, Southeast Toyota Distributors, LLC
Mark Brown, Senior Vice President, Communications Planning Director, The Garage / Team Mazda
Josh Chasin, Chief Research Officer, ComScore
Bill Clifford, Chief Revenue Officer, SessionM
Jeffrey Cole, Research Professor and Director, Center for the Digital Future, Annenberg School for Communication, University of Southern California
Jeremy Crandall, Senior Vice President Operations & Client Services, Adroit Digital
Gregory Cypes, Senior Vice President Product Marketing, AddThis, Inc.
Shannon Denison, Vice President of Products and Insights, Voltari
Mike Dillon, Account Director, Automotive, Pointroll
Larry Dominique, President, ALG
Stewart Easterby, COO, TrueCar
Robert Edwards, Manager of Creative Technology, Team One Advertising
Joe Farrell, Vice President of Sales, Midwest, YuMe
Andrew Feigenson, Managing Director, Digital, Nielsen
Steve Finlay, Editor, WardsAuto
Robert Font, Director, Digital Marketing Communications, Subaru
Raj Gill, Vice President, Automotive, Amobee
James Green, CEO, Magnetic
Gabe Greenberg, Executive Vice President, Chief Strategy Officer, Delivery Agent
Uwe Gutschow, Vice President Digital and Engagement Strategy, INNOCEAN USA
Christopher Hansen, President, Netmining
Sara Hasson, Senior Vice President Strategy and Insights- Automotive, Univision Communications, Inc.
Michael Hayes, Chief Revenue and Marketing Officer, UberMedia
Jeffrey Hey, Associate Digital Media Director, Team Detroit
Monica Ho, Senior Vice President of Marketing, xAd
Alex Hultgren, National Digital Manager, Ford Motor Company
Ari Jacoby, Founder & CEO Solve Media
Eric Jillard, General Manager, Marketing Services, Mercedes-Benz USA, LLC
Greg Johns, Client Director Digital Strategy, Initiative Media
Jennifer Klawin, Director, West Coast Sales, Tumblr
Kim Kyaw, Manager, Digital Marketing & Social Media, Land Rover
Jeff Lanctot, Chief Executive Officer, Mixpo
Steve Lind, President, Kelley Blue Book
Jon Maron, VP Marketing, INRIX
David Matathia, Director, Marketing Communications, Hyundai Motor America
Duncan McCall, CEO & Co-Founder, Place IQ
Matt McLaughlin, COO Double Verify
Matt Mendez, Director Client Partnerships, Automotive, Datalogix
Lincoln Merrihew, Senior Vice President Transportation and Thought Leadership, Millward Brown Digital
David Miller, Chief Security Officer, Covisint
Michelle Morris, Vertical Manager, Auto, Facebook
David Murphy, President - USA, Team Detroit
Hwei-Lin Oetken, Vice President of Market Intelligence, Kelley Blue Book
Ruslan Polinovsky, Regional Marketing Manager, Scion Division, Toyota Motor Sales, U.S.A., Inc.
Mark Rikess, CEO, The Rikess Group
Tod Sacerdoti, Founder & CEO, BrightRoll
Will Sayre, Senior Director, J.D. Power
Aleck Schleider, Vice President, Data and Analytics, Videology, Inc.
Jon Schulz, Chief Marketing Officer, Specific Media
Cindy Scott, Founder and Principal, Brand Traction
Steven Shannon, Vice President of Marketing, Hyundai Motor America
Stephen Shaw, CEO and Co-Founder, Autometrics
Langley Steinert, CEO, CarGurus
Todd Thiessen, SVP Strategy, Razorfish
Matt Timothy, President, VINDICO
Kristi VandenBosch, Chief Digital Officer, Meredith Xcelerated Marketing
Alex Vetter, Senior Vice President, Cars.com
Rick Wainschel, Vice President Automotive Insights, Autotrader.com
Arianne Walker, Senior Director, Media & Marketing Solutions, J.D. Power
Olga Weinraub, VP Media Director, Digital, The Garage Team Mazda
Frank Weishaupt, Chief Revenue Officer, Millenial Media
Doron Wesly, Head of Market Research Strategy and Research, Tremor Video
Ben Anderson is President of AutoMotion, a leader in mobile app technology for the automotive retail market. He is responsible for innovation and growth strategy in emerging mobile markets and leads a team focused on helping manufacturers and dealers reach mobile customers.
Mr. Anderson is an industry authority on mobile technology and leads conferences and sessions for automotive OEMs, automotive associations and auto-focused conventions. He is a regular columnist for various automotive publications, and syndication of his work can be found on numerous industry blogs covering mobile and emerging technology.
Prior to AutoMotion, Mr. Anderson founded several successful start-ups in technology. He has received several awards for his innovative work, including the 2011 Minnesota Young Entrepreneur of the Year Award from the U.S. Small Business Administration; finalist in the 2006 Global Student Entrepreneur Awards; and the 2005 Student Entrepreneur of the Year Award.
Mr. Anderson received a bachelor’s degree from the University of St. Thomas.
Director, Digital Advertising and Analytics
Seth Berkowitz is the President of Edmunds.com. He is responsible for innovating new products and developing new lines of business.
Previously, Mr. Berkowitz was a mergers and acquisitions associate at Sullivan & Cromwell in New York.
Mr. Berkowitz serves as president of the Maimonides Academy in West Hollywood and is a past president of Young Israel of Century City.
Mr. Berkowitz received a bachelor’s degree in English and a master’s degree in history from Yeshiva University and a juris doctorate from Columbia University School of Law.
Chief Research Officer
Jeff Boehme is Chief Research Officer, Kantar Media Audiences, North America. He joined Kantar Media in 2010, overseeing the company’s research efforts with a particular focus on methods and procedures, advanced measurement techniques and modeling.
Prior to Kantar Media, Mr. Boehme was senior vice president, advanced TV with Nielsen. Earlier, he served as senior vice president, research and marketing, for National Cable Communications for nearly 15 years, where he led initiatives in the development of spot cable advertising media metrics and defining audience value for the Cable MSO platforms to advertisers and agencies. Prior to that, he ran various research and marketing divisions at top media companies, including ABC/Cap Cities, NBC and Seltel.
Mr. Boehme is an active speaker and author, regularly presenting at various industry venues. He has been a consistent participant in multiple industry organizations, including the 4As, Media Rating Council and the Consumer Electronics Association.
Mr. Boehme is a graduate of Iona College.
Vice President, U.S. Automotive Division
Deirdre Borrego is Vice President, General Manager of the Power Information Network® (PIN) from J.D. Power. PIN provides OEM, retail, and industry affiliates with real-time information, analysis and decision-support tools to help reduce risk exposure, improve marketing effectiveness and ultimately improve profitability. In this role, Ms. Borrego is responsible for operational strategy, talent development and overall business performance.
Prior to her current position, Ms. Borrego was the Executive Director of the PIN Automotive Revenue Management Group, where she was responsible for the sale and delivery of information, real-time sales and marketing information, intelligence and insights that enable clients to realize business goals by selling the right products to the right customers at the right time, and for the right price.
Before joining J.D. Power in 2003, Ms. Borrego served in various positions with R. L. Polk & Co. for more than 15 years, including vice president of the Western region. There, she led an integrated team of sales and information technology professionals in supporting client engagements in the areas of network planning; customer relationship management/database management; and parts and service marketing. Previously, she was with iMotors in San Francisco as a director of strategic partnerships.
Ms. Borrego was a co-presenter of the award-winning PIN Incentive Planning Model at the Marketing Science Society Practice Prize competition (2006) and was on a team that was a finalist for the Edelman Award for Excellence in Operations Research (2007).
Ms. Borrego earned a bachelor’s degree (magna cum laude) in business administration from California Lutheran University in Thousand Oaks.
Senior Vice President Group Director of Emerging Media
Brian Bos is Senior Vice President and Group Director–Emerging Media at Mindshare–Team Detroit. He leads the department responsible for the media buying, planning and strategy for all interactive television, video game, interactive OOH and mobile and tablet marketing campaigns on behalf of the Ford and Lincoln brands.
Previously, Mr. Bos was a manager of emerging technology at General Motors Mediaworks where he led campaigns for Pontiac, Buick, Saturn, Chevrolet and Cadillac.
Mr. Bos has been recognized as an industry leader by the IAB, OMMA, ARF, AVIA and the MMA for his work in mobile marketing, video games, and interactive television. His past campaigns have also won awards within WPP and creative community, including several Effie and CLIO awards as well as a gold Lester Wunderman award for the best work produced by a WPP agency globally in 2008. He also won Digital Hollywood’s award for the Best On Demand Advertising Technology & Programming Innovation for the 2004 launch of the Cadillac CRX.
Mr. Bos has been featured in articles in the Wall Street Journal, Forbes, The Financial Times, Ad Age, Fast Company, Brandweek and Automotive News.
Managing Director, Digital Enterprise and Social Media Strategy
Ciaran H. Bossom is Managing Director of Digital Enterprise & Social Media Strategy at Saatchi & Saatchi LA. He focuses on what technologies and digital experiences the agency should pursue, how best to make or integrate them and who to partner with in order to make them viable. His teams have launched an array of iconic consumer products from automobiles and mobile devices to hotels and video games.
Mr. Bossom began his digital career as a consumer insights specialist at Showtime Networks and then as COO for Methodfive. Previously, he held positions with integrated agency RDA, Team Motorola North America at FCB, Scholastic Inc. and The Wall Street Journal Digital Network.
Mr. Bossom received a bachelor’s degree in art history from Vassar College and an MBA in marketing from Columbia Business School.
Marketing Vice President
Michael Brennan is Vice President of Marketing at Southeast Toyota Distributors. He is responsible for all activities related to conceptualizing and implementing automotive-related marketing strategies. He oversees digital and social advertising, media production, brand management, consumer incentives, customer experience and business unit strategy.
Prior to his current role, Mr. Brennan served in a number of positions with Southeast Toyota Distributors, including director of accessories sales and marketing; director of sales support; and area general manager. Earlier, he was a general manager at Birmingham Peterbilt and spent five years working for Nissan North America.
Mr. Brennan earned a bachelor’s degree in human resource management from the University of Bellevue.
Senior Vice President, Communications Planning Director
Mark Brown is Senior Vice President and Communications Planning Director at The Garage/Team Mazda. He oversees all digital and traditional media planning decisions for Mazda, including television, print, online and search marketing.
Prior to joining The Garage/Team Mazda, Mr. Brown held similar positions at advertising agencies including Doner Advertising, Team Detroit, J. Walter Thompson and Campbell-Ewald. In addition to his agency work, he spent more than a decade in advertising sales, most notably at Broadcast.com/Yahoo! Previously, he was an automotive category manager for Univision.
Chief Research Officer
Josh Chasin is Chief Research Officer at comScore, Inc.
Previously, Mr. Chasin owned and operated Warp Speed Marketing, a media research consultancy whose clients included Arbitron, Scarborough, comScore, Simmons, the Online Publishers Association, the Traffic Audit Bureau and Project Apollo.
Earlier, Mr. Chasin spent 17 years at Arbitron, where he worked in the statistical services department and the advertiser/agency group and later served as vice president of marketing for new ventures. Additionally, he is past president/CEO of the Simmons Market Research Bureau and of Northstar Interactive, a pioneering online research company.
Mr. Chasin belongs to a number of industry councils and organizations and has been a regular contributor to Mediapost’s Online Metrics Insider column. He was selected one of Advertising Age’s 2012 Media Mavens.
Mr. Chasin received a bachelor’s degree in marketing from New York University and an MBA Cum Laude in marketing management from Pace University.
Chief Revenue Officer
Research Professor and Director, Center for the Digital Future
Dr. Jeffrey Cole is Director of the Center for Digital Future and a Research Professor at the University of Southern California (USC) Annenberg School for Communication. He has been at the forefront of media and communication technology issues both in the United States and internationally for the past 25 years. An expert in the field of technology and emerging media, Dr. Cole serves as an adviser to governments and leading companies such as Microsoft, WPP (Group M), Ericsson, Sony, Time-Warner, AT&T, AARP and others around the world as they craft digital strategies.
Prior to joining USC, Dr. Cole was a longtime member of the University of California, Los Angeles (UCLA) faculty and served as Director of the UCLA Center for Communication Policy. He founded and directs the World Internet Project, a long-term longitudinal look at the effects of computer and Internet technology.
Earlier, Dr. Cole worked closely with the four broadcast networks (ABC, CBS, NBC and Fox) under an anti-trust waiver that allowed the networks to work together for the first time dealing with television programming issues.
Dr. Cole has testified before Congress on television issues and has spoken as a keynote and panel member at more than 500 conferences on media and technology. He has worked with both the Clinton and George W. Bush White House on media and telecommunications issues. In 1994, the Center co-sponsored The Superhighway Summit in UCLA's Royce Hall with the leaders of most of the nation's major media companies. For the annual Family Reunion Conferences in Nashville, Tennessee, Dr. Cole worked with Vice President Gore to produce films opening the 1995 through 2002 conferences.
Dr. Jeffrey Cole was a member of the Executive Committee of the Academy of Television Arts & Sciences (ATAS) from 1997 to 2001 and was the founding governor of the ATAS Interactive Media Peer Group. In 1987 he received UCLA's Distinguished Teaching Award.
Senior Vice President Operations & Client Services
Senior Vice President Product Marketing
Greg Cypes is Vice President of Client Services at AddThis. He is responsible for product strategy, ad operations, account management and media planning for Fortune 500 clients.
Earlier at AddThis, Mr. Cypes was director of product, responsible for helping the company develop and execute on its vision to bring user-centric sharing to its network.
Previously, Mr. Cypes served in several lead technical roles for AOL Instant Messenger (AIM) product suite.
Mr. Cypes has been a speaker at hundreds of industry events, including the White House for GovTechMeetup, SXSW, Web 2.0 Expo, MashupCamps, Future of Web Apps, Techcrunch 50 and W3C, and has been quoted in and contributed content to leading business and technology trade publications.
Vice President of Products and Insights
Shannon Denison is Vice President of Product and Insights at Voltari. She is responsible for providing data analytics services to Fortune 500 companies, developing data and analysis based products and services, client-side experience building and applying CRM analytics.
Ms. Denison has 20 years of experience leveraging data and analysis to evaluate consumer behavior and solve business challenges. Prior to joining Voltari, Ms. Denison held top posts at Acxiom and Medco.
Ms. Denison has a master’s degree in experimental social psychology.
Account Director, Automotive
Larry Dominique is Executive Vice President of Industry Solutions at TrueCar and President, ALG (Automotive Lease Guide), a TrueCar company. He is responsible for overseeing all data and analytics as well as managing data, targeted incentive programs and consulting solutions for automakers and financial service companies. As president of ALG, he manages the full P&L and industry relations.
Previously, Mr. Dominique served as vice president of product planning at Nissan North America, Inc., where he oversaw advanced and product planning for both North and South America. As a planner he was responsible for all Nissan and Infiniti trucks and SUVs. Prior to joining Nissan, he held various engineering management positions at Chrysler and General Motors.
Mr. Dominique earned a bachelor’s degree in electrical engineering from Lawrence Technology University.
Stewart Easterby is Chief Operating Officer at TrueCar. He oversees dealer strategy and operations, new business lines and company talent development.
Previously, Mr. Easterby was vice president of advertising sales operations, North America at Yahoo! Inc., where he led the national field and inside account management and sales operations functions. Earlier, he served in a variety of advertising sales, business and corporate development roles at paid search pioneer Overture Services, Inc.
Mr. Stewart received a bachelor’s degree in economics with a concentration in finance from the Wharton School at the University of Pennsylvania, a bachelor’s degree with a concentration in systems engineering from the School of Engineering and Applied Science at the University of Pennsylvania and an MBA from the UCLA Anderson School of Management.
Manager of Creative Technology
Vice President of Sales, Midwest
Managing Director, Digital
Andrew Feigenson is Managing Director, Digital at Nielsen, a leading global provider of information and analytics around what consumers buy and what they watch. In this role, he manages teams that help media companies adapt to a world that is dominated by rapidly changing consumer habits and technologies.
Mr. Feigenson began his career in management consulting with Accenture and Cap Gemini, where he worked with such leading global companies as AT&T, Cablevision, Time Warner and Verizon. Earlier, he held key product, sales and strategy positions for a series of private equity backed start-ups, including ECI, PlanetFeedback and Rave Wireless.
Mr. Feigenson received a master’s degree in finance from Brandeis University.
Steve Finlay is Editor of WardsAuto Dealer Business magazine. He is responsible for covering all aspects of automotive retailing, including new- and used-car sales, marketing, finance, insurance and fixed operations. He is also a Senior Editor at WardAuto.com, responsible for covering other segments of the auto industry, including automakers, suppliers, manufacturing and engineering. Additionally, he serves as a judge for the Ward’s 10 Best Engines and Ward’s 10 Best Interiors annual competitions.
Mr. Finlay has worked at WardsAuto for 17 years, initially covering auto production and sales. He began his career at a Detroit area daily newspaper as a crime reporter and eventually became city editor.
As an auto industry expert, Mr. Finlay is frequently interviewed by local and national media. He has earned several editorial honors. Notably, his monthly WardsAuto column has won four national gold writing awards (three in a row) from the American Society of Business Publication Editors.
Mr. Finlay received a bachelor’s degree in psychology from Oakland University.
Director, Digital Communications
Robert Font is Director of Digital Marketing Communications at Subaru of America, Inc. His primary responsibilities include spearheading the company’s digital and social communication strategy and platform architecture. He also oversees Subaru’s integrated lead management program, brand website, dealer website program and retail relationship marketing platform.
Mr. Font received a bachelor’s degree in marketing from Syracuse University.
Vice President, Automotive
Raj Gill is Vice President of Automotive at Amobee, formerly Adconion Direct. He is responsible for overseeing Amobee’s automotive strategy, sales and product marketing for client and agency partners.
Prior to joining Adconion Direct, which was acquired by Amobee in June 2014, Mr. Gill served as vice president, associate digital media director for Team Detroit.
Mr. Gill received a bachelor’s degree in advertising and marketing from Michigan State University.
Executive Vice President, Chief Strategy Officer
Gabe Greenberg is Executive Vice President and Chief Strategy Officer at Delivery Agent. He is responsible for the company’s digital sales and marketing efforts.
Previously, Mr. Greenberg served as chief strategy officer at RGM Group LLC. Earlier, he led digital marketing for North America at Microsoft, where he managed a group of subject matter experts across all marketing form factors and led the company’s cross-functional digital marketing leadership team, focusing on marketing and led the digital marketing leadership team for North America, focusing on emerging media. Prior to Microsoft, he held executive positions with Vibrant Media, Autobytel and Bigfoot Interactive.
Mr. Greenberg has been featured in AdAge, AdWeek, Automotive Digest, BBC News, Biz Report, iMedia Connection, MediaPost and Microsoft WPC. He has spoken at premier industry events in North America and Europe including the Chrysler Corporation Global Marketing Summi; DMA; European Networking Group; eTail; iab; Microsoft Mobile and Video Bites; Microsoft WPC; OMMA Video; OMMA Hollywood; and J.D. Power Automotive Roundtable. He is also an active Coleman Research Group executive forum member.
Mr. Greenberg is a graduate of The College of New Jersey with a degree in law and justice.
Vice President Digital and Engagement Strategy
Uwe Gutschow is Vice President of Digital and Engagement Strategy at INNOCEAN USA. He leads the agency’s digital thinking and innovation vision. He is also responsible for providing strategic direction in a way that connects brands with people through relevant experiences and conversations.
Mr. Gutschow started the digital division of Saatchi & Saatchi where he was creative and managing director. At Saatchi & Saatchi LA, he planned and implemented social media and digital practices for Toyota.
Previously, Mr. Gutschow worked with diverse clients such as Guinness, Sony Ericsson, Toyota, Hyundai, Peugeot and P&G.
Mr. Gutschow is an established international conference speaker and guest lecturer.
Christopher Hansen is President of Netmining. He is responsible for overseeing the company from the overall vision and strategic direction to product development. Mr. Hansen is also head of display at IgnitionOne, leading all display operations across the global offices for the digital marketing suite.
Previously, Mr. Hansen headed the 360i Performance Media Group and spearheaded innovations in performance-based display. Earlier, he formed the advertising operations group at Net2Phone.
Mr. Hansen is a contributor and thought leader on the topic of display advertising and programmatic and is frequently featured in industry publications. He also speaks at a variety of industry events.
Senior Vice President Strategy and Insights—Automotive
Sara Hasson is Senior Vice President of Strategy and Insights—Automotive at Univision Communications Inc. In this role, she has worked exclusively with national and regional automotive clients and agency personnel providing research, market and consumer insights, and creating marketing solutions to drive sales. She has led many high-profile automotive projects including custom Polk and GfK research, Hispanic consumer focus groups on the new vehicle purchase process, and NADA annual convention workshops.
Previously, Ms. Hasson worked for 14 years in automotive advertising account management on national, regional and local levels in U.S. general and Hispanic markets and Latin America.
Ms. Hasson earned a bachelor’s degree in advertising and Spanish from the University of Wisconsin—Stevens Point.
Chief Revenue and Marketing Officer
Michael Hayes is Chief Revenue and Marketing Officer at UberMedia, a cross-screen mobile ad platform that combines first party social signals, location and purchase data to drive results for advertisers.
Previously, Mr. Hayes was president at Initiative, where he was responsible for worldwide strategy and operational oversight of the agency’s digital practice. This included digital strategy and activation for clients including Hyundai-Kia, MillerCoors, Lionsgate and Dr. Pepper Snapple Group, among others.
Associate Digital Media Director
Jeffrey Hey is Associate Digital Media Director at Team Detroit. He has more than a decade of experience planning and directing digital media campaigns in the automotive vertical, spanning brands including GMC and Chevrolet at Starcom Worldwide and currently Ford brands at WPP’s Team Detroit.
Previously, Mr. Hey managed media strategy at Brierley & Partners, Initiative and Doner.
Mr. Hey earned a bachelor’s degree in advertising from Michigan State University.
Senior Vice President of Marketing
Monica Ho is Senior Vice President of Marketing at xAd. She is responsible for developing and leading marketing functions, overseeing the company’s communications and strategically positioning it in the location-based mobile marketplace.
Previously, Ms. Ho served as senior vice president of marketing and strategy at TMP Directional Marketing, where she helped launch the company’s digital-marketing division.
Ms. Ho is on the board of the Mobile Marketing Association (MMA) and founder and chair of the organization’s location committee.
National Digital Manager
Alex Hultgren is the National Digital Manager of the Customer Service Division at Ford Motor Company. He is responsible for bringing together all digital efforts across Ford Service, Lincoln Owner and Quick Lane to share best practices and create efficiencies. In this role, he has introduced new data partners to optimize media expenditures by segmenting and targeting different owner groups and is working to coordinate all of the social media efforts between customer service, marketing and public affairs.
Earlier at Ford, Mr. Hultgren served as European social media & digital communications manager of Ford of Europe. In this role, he formalized and simplified Ford’s social media activities across Europe, co-developing the company’s global architecture while maximizing local control and input. He worked at Ford for more than 13 years in roles that span the entire spectrum of marketing, strategy and communications, from corporate scenario planning to field sales focusing on monthly vehicle wholesale objectives.
Founder & CEO
Ari Jacoby is Co-Founder and CEO of Solve Media.
Previously, Mr. Jacoby co-founded VoiceStar (later acquired by Marchex). Earlier he served as a senior consultant in the business-to-business division at Google. Before joining Google, he served as the founder and CEO of Newsletters.com (later acquired by MarketResearch.com), where he led efforts in content aggregation, syndication and affinity channel sales.
Mr. Jacoby is a frequent industry speaker. Additionally, he was a recognized Angel Investor on Business Insiders’ THE ANGEL 100 list.
Mr. Jacoby is a graduate of Georgetown University.
General Manager, Marketing Services
Client Director Digital Strategy
Gregory Johns is Head of Digital Strategy at Initiative Los Angeles. He oversees digital strategy for Hyundai and Kia.
Previously, Mr. Johns led the digital group at PHD in Los Angeles. Then at PHD New York, he oversaw all digital operations and platforms for North America. Prior to PHD, he served as director of media technology at Omnicom Media’s sibling agency Annalect. He then returned to the automotive sector as Global Digital Lead at Carat Detroit.
Mr. Johns is a graduate of the Marshall School of Business at USC.
Director, West Coast Sales
Jennifer Klawin is Director of West Coast Sales at Tumblr. She is responsible for managing the sales, account management and creative strategy teams for the Western Region. She has more than 15 years of experience consulting top global brands on digital and social media.
Prior to joining Tumblr, she was a client partner at Facebook, where she managed key client relationships and partnerships with automotive brands and agencies. Earlier, she spent seven years at Yahoo! on the automotive vertical sales team.
Ms. Klawin began her career in New York City working for several publishing companies, including Meredith Corporation and Working Woman magazine.
Ms. Klawin received a bachelor’s degree in marketing from Indiana University of Pennsylvania.
Digital Marketing & Social Media
Chief Executive Officer
Steve Lind is President of Kelley Blue Book. He oversees all business segments and the company’s consumer website. His primary focus is maintaining and growing Kelley Blue Book’s leadership position in the automotive valuation and research marketplace. He ensures operational strategies meet the overall needs and goals of the company and works across the organization to ensure corporate requirements and key performance indicators (KPIs) support the company’s business and financial objectives.
Previously, Mr. Lind served as executive vice president of corporate development for Autobytel, Inc. In this role, he was responsible for delivering profitable growth through the company’s dealer and OEM business divisions, overseeing the Car.com division and directing corporate strategy.
Prior to Autobytel, Mr. Lind founded an automotive media agency, Stealing Home Media, Inc. Earlier, he served as the vice president of strategic accounts and general manager of the automotive vertical at LeadPoint, Inc. and as an analyst of financial planning and analytics at Nissan Motor Corporation.
Lind earned a bachelor’s degree from Miami University and an MBA from the University of Notre Dame.
Director, Marketing Communications
CEO & Co-Founder
Duncan McCall is CEO and Co-Founder of PlaceIQ.
Prior to PlaceIQ, Mr. McCall founded and led a venture backed consumer Internet business with the goal of enabling and empowering users of location-aware devices. His time spent working on radio frequency identification and universal positioning startups would later be the foundation on which PlaceIQ was built. Previously, he built and led IS Solutions Inc., a Silicon Valley-based system integrator.
Earlier, Mr. McCall held various positions at ExxonMobil, working in both the United Kingdom and Asia.
Director Client Partnerships, Automotive
Matt Mendez is Director of Client Partnerships, Automotive at Datalogix. He is responsible for overseeing all targeting and measurement programs for West Coast Auto OEMs, covering both Tier 1 and Tier 2.
Previously, Mr. Mendez was the national advertising manager at Mitsubishi Motors North America. He began his career on the agency side, primarily working on automotive accounts spanning all three tiers of the industry.
Senior Vice President Transportation and Thought Leadership
Lincoln Merrihew is the Senior Vice President of Transportation and Thought Leadership at Millward Brown Digital (formerly Compete and Dynamic Logic). He leads the delivery and insights teams for automotive and travel and is responsible for evolving those practices to keep ahead of client needs. He also heads a thought leadership team across Millward Brown Digital and parent Millward Brown that focuses on pushing the envelope in innovative and provocative thinking across both entities.
Previously, Mr. Merrihew was senior vice president, automotive and petroleum at TNS Custom Research, where he led client insights; managing director at Stratomotive, where he consulted with automakers and suppliers; and vice president of corporate planning and analysis for Automotive Information Center, which included B2B and B2C business planning. Earlier, he was principal, head of Americas forecasting and business development for DRI and director, product advance and forecasting at J.D. Power.
Mr. Merrihew is a member of multiple automotive industry and travel industry trade groups. He is regularly quoted in automotive and general business publications and on television, video, Internet and radio. In addition to being the keynote speaker at multiple conferences, he authored “Build to Order Alternative: DETO” for Wards automotive reports in 2001, and co-authored with Bonita Coleman Stewart “The Fifth P of Marketing” for CRM Magazine in 2005. He has also authored several articles in automotive trade and general publications and the automotive section of a government publication, and has written hundreds of articles, blogs and analyses for clients and prospects.
Mr. Merrihew received a bachelor’s degree from Dickinson College and a master’s degree from Boston University.
Chief Security Officer
Vertical Manager, Auto
President - USA
David Murphy is President - USA of WPP's Team Detroit, an agency founded to create a new model of collaborating giving marketers access to the breadth of WPP’s talent, ideas and tools. Team Detroit masters the intersection of business and almost everything imaginable—technology, digital media innovation, pop culture, design, big data, social trends—locally and globally.
Mr. Murphy’s career spans entrepreneurial start-ups, leadership roles at global agencies and client-side marketing management. He co-founded Barrie D'Rozario Murphy, subsequently named Best Small Agency in the U.S. by the American Association of Advertising Agencies. Earlier he served as president of Saatchi & Saatchi in Los Angeles; president/North American managing partner for Young & Rubicam in Irvine; and worldwide client service director at Ogilvy & Mather in New York. He also led marketing communications at Aetna Healthcare.
During his career, Mr. Murphy has helped create successful marketing and branding strategies for some of world’s best-known companies, including Ford, Toyota, The Coca-Cola Company, Sony, Dell, P&G, Mattel, United Airlines, Hilton, Callaway Golf and Applied Materials.
Mr. Murphy has earned numerous EFFIE awards from the American Marketing Association, as well as the Anthony Bucci Award for Excellence in Communication Ethics from Duquesne University. He serves on the Dean’s Advisory Board for the University of California Irvine's Merage School of Business and frequently lectures at Chapman University as part of its Internet communications program.
Mr. Murphy a graduate of Duquesne University.
Vice President of Market Intelligence
Hwei-Lin Oetken is Vice President of Market Intelligence at Kelley Blue Book. She is responsible for leading the company’s market intelligence team, which uses click-stream data and shopper analytics along with primary survey research and other KBB.com and industry information to create comprehensive insights about today’s car shoppers.
Previously, Ms. Oetken worked at PacifiCare Health Systems, serving in a number of senior positions. Earlier, she was manager of market research for the Automobile Club of Southern California and also served as project leader of primary research.
Ms. Oetken received a bachelor’s degree from the University of California, Los Angeles and an MBA from Pepperdine University.
Regional Marketing Manager, Scion Division
Ruslan Polinovsky is Regional Marketing Manager, Scion Division, Toyota Motor Sales, U.S.A., Inc. In his current role, he focuses on millennial customers and develops marketing, digital and mobile campaigns that align with their lifestyle and shopping behavior. He is responsible for the creation, media placement and integration of digital, traditional and engagement marketing efforts of regional and certified dealer marketing programs across the United States.
Mr. Polinovsky joined Toyota in 2001 and has held positions in marketing communications, auto show engagement marketing and product planning. He has directed product development and marketing launches for vehicles such as Prius, Venza, Corolla and FJ Cruiser.He also launched a Certified Dealer Advertising program with Google and industry-leading SEO/SEM providers to improve dealers’ digital presence.
Prior to joining Toyota, Mr. Polinovsky worked with start-ups, Fortune 500 companies and advertising agencies on a broad range of brands.
Mr. Polinovsky earned his bachelor’s degree in international relations from UCLA and an MBA in marketing and strategy from the Anderson School at UCLA.
Mark Rikess is President and Founder of The Rikess Group. He is a successful entrepreneur, auto dealer, consultant and auto industry thought-leader, with a lifelong passion for innovative thinking and applied performance technologies. The Rikess Group has been involved in major consulting and training initiatives for Toyota/Lexus; Honda/Acura; Infiniti/Nissan; Ford Motor Company; BMW; Hyundai and Kia. Supplier clients include AutoTrader.com and vAuto.
As a second-generation automotive dealer, Mr. Rikess’ career began with an early focus on dealership performance improvement, supported by well-documented implementation principles. He has founded or partnered in a number of companies, including www.sendmeafriend.com, www.greendealersupport.com and www.digitalairstrike.
Mr. Rikess is a frequent speaker at major industry conferences. Additionally, he is a frequent contributor to Dealer Magazine and other industry periodicals and has been widely quoted in Automotive News, USA Today, The Wall Street Journal, Business Week and The New York Times.
Mr. Rikess received a bachelor’s degree in business administration from Arizona State University.
Founder & CEO
Tod Sacerdoti is CEO and founder of BrightRoll, a leading provider of digital video advertising services.
Prior to founding BrightRoll, Mr. Sacerdoti served as director of revenue at Plaxo. He also led business development at Spoke Software and held positions at Interscope Geffen A&M Records. Earlier, he worked as an investment banker at Robertson Stephens.
In 2013, Mr. Sacerdoti received the Ernst & Young Entrepreneur Of The Year Award in the advertising technology category for Northern California, and the Stevie Award for innovator of the year in computer software.
Mr. Sacerdoti earned a bachelor’s degree in economics from Yale University and an MBA from the Stanford Graduate School of Business.
Senior Director, Online to Offline (O2O), Automotive Media & Marketing
Will Sayre is Senior Director of the Online to Offline product suite for Automotive Media & Marketing at J.D. Power. He is responsible for client service and product development for the new Online to Offline or O2O products. These products provide auto manufacturers, dealers and publishers the ability to quantify the sales impact of their digital marketing efforts, including their website and digital ad campaigns.
Previously, Mr. Sayre was director of performance analytics at Initiative, where he was responsible for leading the company’s efforts in measuring how media and advertising drive performance outcomes for its automotive clients Hyundai and Kia.
Earlier, Mr. Sayre was a research manager at J.D. Power responsible for managing the company’s syndicated and custom research team on customer satisfaction, retail products and online media tools, as well as delivering insights to help clients improve their services and products to refine their marketing approaches.
Mr. Sayre received a bachelor’s degree in psychology from the University of California, Davis.
Vice President, Data and Analytics
Aleck Schleider is Vice President, Data & Analytics at Videology Group. He defines and executes next-generation digital marketing solutions across key industry sectors. His responsibilities include developing and marketing vertical based products for platform extensions, audience segmentation, targeting and offline ROI measurement.
Previously, Mr. Schleider built digital advertising products for Forbes, AOL and Advertising.com. He has a decade of online experience developing and implementing integrated marketing solutions across the top spending advertiser sectors. Leveraging a broad range of online products and offerings, he has managed multiple teams working with advertisers and agencies to execute integrated marketing campaigns, media planning strategies, and web analytics studies across a variety of online channels. He has worked extensively for Fortune 500 advertisers with a specific concentration across CPG, auto, retail, financial services and travel advertisers.
Mr. Schleider received bachelor’s degrees in both economics and business management from Towson University.
Chief Marketing Officer
Founder and Principal
Cindy Scott is the Founder and Principal of Brand Traction, a consultancy that focuses on building brand value for automotive clients.
Previously, Ms. Scott was executive director of global strategy for the TBWA Nissan account. Earlier, she was strategic officer and general manager of Brand Architecture International (BAI), a TBWA-owned brand consultancy. Prior to her work at BAI, she served as director of business strategy for TBWA\Chiat\Day.
Ms. Scott has also held various sales and marketing positions at Nissan North America and Hyundai Motor America. She began her career at Toyota Motor Sales where she held positions at corporate headquarters and in the field.
Ms. Scott publishes a blog entitled Creating Brand Traction and was a contributing columnist to AdNews Australia. She co-authored a chapter entitled America the Disruptive Brand in the book, Beyond Disruption, and was a contributor to the book, Eating the Big Fish. She is also a part time lecturer in the marketing department at Cal State Long Beach.
Ms. Scott received a bachelor’s degree in management and an MBA in marketing from SUNY Buffalo.
Vice President of Marketing
Steve Shannon is the Vice President of Marketing at Hyundai Motor America. He is responsible for all marketing activities in the United States and reports to President and Chief Executive Officer Dave Zuchowski.
Prior to joining Hyundai, Mr. Shannon spent more than 25 years at General Motors (GM), most recently serving as the executive director of marketing and product planning for the Cadillac division. He held that position for more than three years spearheading the campaign that gave momentum to Cadillac’s recovery and drove mass consumer purchase consideration. In addition to direct functional responsibility in the United States, he also had significant integration with key Europe, Middle East and China markets.
Earlier at GM, Mr. Shannon held senior posts at Buick and Saab, among others several other leadership roles in marketing with Saturn, followed by senior posts at Buick and Saab among others. In addition, he brings overseas perspective and experience having been stationed at GM’s European headquarters in Zurich, supporting the Opel brand across the continent.
Mr. Shannon received a bachelor’s degree from Harvard College and a master’s of business degree—marketing from Columbia University.
CEO and Co-Founder
Stephen Shaw is Group Chairman, CEO and Co-Founder of Autometrics. His company creates and develops new products and enhances existing products and services. The company also works with a range of academics on the advancement of metrics based on lower funnel demand data.
Mr. Shaw has more than 25 years of experience in the automotive industry, having established his first automotive software company in 1987 at the age of 21. His second company, an automotive dot com, was floated on OFEX, a London stock exchange for small cap companies.
Mr. Shaw earned his MBA from Institut Superieur de Gestion in Paris.
Langley Steinert is CEO of CarGurus. He founded the company in 2006 with the vision of creating a more efficient way for car shoppers to search car listings, find great deals and connect with great local dealers.
Previously, Steinert was chairman of TripAdvisor, Inc., which he co-founded in 2000. Prior to that role, he served as vice president of marketing & business development at Viaweb. Earlier, he held management roles at Papyrus, Lotus Development Corp. and JetForm Corp.
Mr. Steinert earned a bachelor’s degree from Georgetown University and an MBA from the Tuck School at Dartmouth College.
Chief Digital Officer
Kristi D. VandenBosch is Senior Vice President and Chief Digital Officer at Meredith Xcelerated Marketing (MXM). She is responsible for overseeing all aspects of MXM’s extensive digital practice.
Previously, Ms. VandenBosch was CEO of San Francisco agencies Publicis & Hal Riney and Publicis Modem. Her experience includes leading a regional network for TBWA Worldwide, as U.S. president of digital agency TEQUILA, as well as serving as managing director tenures at Omnicom's Direct Partners and IPG’s Draft Worldwide (now FCB).
Ms. VandenBosch served on the board of directors of NeoEdge, a technology company specializing in the casual gaming space, and the advisory boards of a number of early-stage companies, including Involver. She also serves as a mentor for the start-up accelerator StartEngine, providing strategic consulting to Los Angeles-based technology entrepreneurs.
Ms. VandenBosch is a frequent speaker and author on the topic of technology and its influence on consumers, content and culture, and works with a number of universities and the American Association of Advertising Agencies on integrated marketing education programs. She is an advisor and contributor to DAME magazine and currently serves on the board of directors of the American Lung Association in California.
Ms. VandenBosch received bachelor’s degrees in advertising management from DePaul and technical illustration/commercial art from Ferris State University, and an MBA in marketing from DePaul University’s Kellstadt School of Business.
Senior Vice President
Alex Vetter is Senior Vice President at Cars.com. He is responsible for steering the company’s growth strategy from concept into a multi-faceted sales and distribution model that spans all aspects of Internet marketing, including local, mobile and social media with an emphasis on online to offline attribution.
Mr. Vetter has operated in nearly every capacity at Cars.com, spanning product development, customer service, training, operations and currently oversees all revenue-generating activities for Cars.com. Through his work, he has helped establish a vibrant local marketplace for cars, enabling e-commerce activities with nearly 20,000 retailers and every manufacturer, all whom connect with site users on a daily basis.
Vice President Automotive Insights
Rick Wainschel is Vice President, Customer Insights at AutoTrader.com. He is responsible for providing valuable information to dealers and OEM clients to advance their understanding of the industry, their makes and models and the AutoTrader.com audience.
Previously, Mr. Wainschel spent eight years as senior vice president of market intelligence and brand strategy at Kelley Blue Book. He began his career in the automotive industry working for Young & Rubicam Advertising, performing market research studies to identify and refine positioning platforms for the Lincoln and Mercury brands.
Mr. Wainschel received a bachelor’s degree in economics and MBA in marketing from the University of California, Irvine.
Senior Director, Media & Marketing Solutions
Arianne Walker is the Senior Director, Media & Marketing Solutions in the Global Automotive Division at J.D. Power. She is responsible for leveraging Voice of the Customer data to help automotive manufacturers and their advertising agencies develop more targeted messaging in magazines, newspapers, radio, television, Internet and cable TV. Additionally, she is responsible for helping manufacturers, independent third-party sites and their agencies prioritize their digital engagements for improvements across websites and mobile applications.
Previously at J.D. Power, Ms. Walker was the Director of Marketing & Media Research. She was responsible for digital research, including clickstream and mobile capabilities development, as well as website evaluation insights. She was also involved in a number of marketing and media studies, including the Manufacturer Website Evaluation Study (MWES); Automotive Mobile Study; the Clickstream Studies; and the Automotive Media and Marketing Report.
Prior to joining J.D. Power in 2004, Ms. Walker was the director for institutional research and assessment at Mount St. Mary’s College in Los Angeles, where she was responsible for statistical analyses and the preparation and presentation of informational reports supporting administrative planning and decision-making. Previously, Ms. Walker taught several courses at the Graduate School of Education and Information Studies, UCLA.
Ms. Walker has published articles, white papers and monographs in numerous journals—including the Cornell Hospitality Industry Perspectives; Online Automotive Review; Journal of the First-Year Experience; Diversity Digest—as well as for the Higher Education Research Institute at UCLA. Additionally, she has participated in annual conferences for the American Education Research Association; the Association for the Study of Higher Education; the Association of Institutional Research; and the California Association for Institutional Research.
Ms. Walker earned a bachelor’s degree in anthropology (specializing in education) from the University of California at Los Angeles (UCLA); and a master’s degree and Ph.D. in higher education and organizational change from UCLA.
VP Media Director, Digital
Olga Weinraub is Vice President Media Director of Digital at The Garage Team Mazda. She is an experienced thought leader on the topic of digital marketing and media.
Ms. Weinraub was winner of the 2011 and 2014 Agency Person of the Year award as voted by the ThinkLA advertising community.
Ms. Weinraub is a graduate of Binghamton University.
Chief Revenue Officer
Frank Weishaupt is Chief Revenue Officer at Millennial Media. He came to Millennial through the acquisition of Jumptap where he served as chief operating officer. He has more than 15 years of digital media experience.
Prior to Jumptap, Mr. Weishaupt was senior vice president of sales and publisher marketplace at Criteo, and earlier spent 10 years at Yahoo! in a number of roles, including vice president of advertising marketplaces.
Head of Market Strategy and Research
Doron Wesly is Head of Market Strategy at Tremor Video. With 17 years of experience spanning traditional media planning to the new frontiers in digital media, he plays a key role in helping advertisers understand the advanced analytics emerging from these campaigns.
Previously, Mr. Wesly held a variety of roles at Mindshare, where he led a multi-disciplined team that included consumer insights, competitive intelligence, digital analytics, business planning and advanced analytics. Earlier, Mr. Wesly’s marketing and research career included time as global media director at Cheil Worldwide and Millward Brown’s Strategic Services.