New-Vehicle Quality in Indonesia Improves Considerably in 2013
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Honda, Mitsubishi, Suzuki and Toyota Models Receive Initial Quality Awards in Their Respective Segments
SINGAPORE: 31 December 2013 — Initial new-vehicle quality, a key consideration in the purchase decision-making process for more than one-half of owners in Indonesia, improves by 8 problems per 100 vehicles (PP100) in 2013, according to the J.D. Power Asia Pacific 2013 Indonesia Initial Quality StudySM (IQS) released today.
Special Video for Automakers: "Recognizing Excellence, Driving Results!"
In this video, we tackled the following issues:
- Chapter one: Trend of the quality of cars in Indonesia
- Chapter two: Area of focus for car manufacturers
- Chapter three: Toyota and Honda's strengths in producing quality vehicles.
"Initial vehicle quality, both actual product quality and consumers' perceptions related to it, is extremely important to new-vehicle shoppers as they go through the purchase process," said Rajeev Nair, director at J.D. Power Asia Pacific. "Consumers are more informed about vehicle quality because of the Internet--automotive websites and online forums—and are relying on that information when shopping for a new vehicle."
- Overall initial quality averages 74 PP100 in 2013, an improvement from 82 PP100 in 2012.
- Owners of MPVs and SUVs experience the fewest average problems with their vehicle (69 PP100), while van owners experience the most (89 PP100).
- Among the various vehicle systems evaluated in the study, driving experience-related problems are most commonly cited (16 PP100), followed by problems with the engine/ transmission (13 PP100). At the specific problem symptom level, brakes vibrate/ shudder is the most-frequently cited problem, followed by noisy brakes.
- One-third (33%) of owners who do not experience any problem with their new vehicle indicate they will recommend the model to family and friends, while only 20 percent of owners who experience two or more problems say they will recommend their vehicle. A similar trend holds true for recommendations of the brand.
- More than two-thirds (68%) of owners indicate this is their first new vehicle.
"Given that the vast majority of owners in Indonesia are first-time new-vehicle buyers, word of mouth recommendations from existing owners are an important influence during the purchase process," said Nair. "Brands that are able to produce high-quality vehicles that exceed their customers' expectations can strongly benefit from positive recommendations from satisfied owners."
2013 Indonesia IQS Ranking Highlights
Among the 59 models examined in the study, two models each from Honda (Brio and CR-V) and Toyota (Avanza and Kijang Innova) rank highest in their respective segments.
The Mitsubishi Outlander Sport and Suzuki Swift also rank highest in their respective segments.
The 2013 Indonesia Initial Quality Study (IQS) is based on evaluations from 3,293 owners who purchased their new vehicle between October 2012 and August 2013. The study covers 13 different makes that include 59 different passenger car and utility vehicle models. The study was fielded between April and November 2013.
About J.D. Power Asia Pacific
J.D. Power Asia Pacific has offices in Tokyo, Singapore, Beijing, Shanghai and Bangkok that conduct customer satisfaction research and provide performance analytics services in the automotive, information technology and finance industries. Together, the five offices bring the language of customer satisfaction to consumers and businesses in Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Taiwan, Thailand and Vietnam. Information regarding J.D. Power Asia Pacific and its products can be accessed through the Internet at JDPower.com. Media e-mail contact: firstname.lastname@example.org.
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