Vehicle Buyers in India Migrate to Higher-Quality Brands
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Honda and Toyota Each Receive Three Model-Level Awards for Initial Quality
SINGAPORE:28 November 2013 — New-vehicle buyers in India are more frequently choosing to purchase vehicles with fewer initial quality problems, according to the J.D. Power Asia Pacific 2013 India Initial Quality StudySM (IQS) released today.
The study finds that the sales volumes of automakers that have quality above-industry-average initial quality have increased by an average of 6 percent since 2011. In contrast, automakers whose customers report more quality problems than average have experienced an 8 percent decline in sales during the same period. Moreover, the shift toward purchasing above-industry-average quality vehicles is more pronounced among experienced/repeat buyers, with 27 percent choosing higher quality vehicles during the same period.
"With quality being one of the key drivers for purchasing vehicles, automakers need to focus on achieving exceptional quality levels," said Mohit Arora, executive director at J.D. Power Asia Pacific, Singapore. "Manufacturers that are able to consistently deliver a high level of quality may be able to garner much higher growth in sales, even in today's challenging economic environment. On average, sales volume among vehicles that ranked highest in their segment in 2013 has more than doubled since 2011."
Honda and Toyota each have three models that rank highest in their respective segments. Honda models receiving awards are the Brio (upper compact segment); Amaze (entry midsize); and Honda City (midsize). Toyota receives awards for the Innova (MUV/ MPV); Corolla Altis (premium midsize); and Fortuner (SUV).
Hyundai Santro ranks highest for the second consecutive years in the compact car segment. Maruti Suzuki's Alto 800 (entry compact) and Swift (premium compact) rank highest for the second consecutive year in their respective segments.
About J.D. Power Asia Pacific
J.D. Power Asia Pacific has offices in Tokyo, Singapore, Beijing, Shanghai and Bangkok that conduct customer satisfaction research and provide consulting services in the automotive, information technology and finance industries. Together, the five offices bring the language of customer satisfaction to consumers and businesses in Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Taiwan and Thailand. Information regarding J.D. Power Asia Pacific and its products can be accessed through the Internet at www.jdpower.com. Media e-mail contact: firstname.lastname@example.org
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