WESTLAKE VILLAGE, Calif.: 1 July 2013 — Despite the proliferation of smartphone cameras, photo enthusiasts and semiprofessional photographers comprise more than 50 percent of buyers who purchase point and shoot cameras from online camera retailers, according to the J.D. Power 2013 Point and Shoot Camera Online Buyer ReportSM released today.
- Sony (850) ranks highest in overall satisfaction among point and shoot camera brands purchased online, followed by Panasonic (844).
- Picture quality and reliability/durability are the most important drivers of satisfaction.
- The average online price for a point and shoot camera is $263.
The report measures five key factors that affect online buyer satisfaction with point and shoot cameras (in order of importance): picture quality; reliability/durability; ease of operation; feature performance; and shutter speed/lag time.
Sony ranks highest in overall satisfaction with a score of 850 (on a 1,000-point scale) and performs particularly well in the picture quality and feature performance factors. Panasonic ranks second with a score of 844 and performs particularly well in reliability/durability. Canon ranks third at 838, performing particularly well in ease of operation. Overall satisfaction with point and shoot cameras purchased online averages 835.
While overall performance of the camera (24%) and brand reputation (13%) are top reasons for purchasing a particular brand of point and shoot camera, picture quality (33%) and reliability/durability (28%) are the two most important factors driving overall satisfaction.
"When customers are highly satisfied with the point and shoot camera they purchased online, they are more likely to recommend that brand," said Dan Lawlor, director of global research operations at J.D. Power. "High satisfaction translates into brand loyalty. In fact, 77 percent of those purchasing a camera from one of the brands ranking above industry average indicate they 'definitely will' recommend their brand of camera to others."
More than 50 percent of buyers who made an online purchase of one of the brands included in the report are photo enthusiasts and semiprofessional photographers (39% and 14%, respectively), while 40 percent are casual photographers. The majority of point and shoot camera use is during travel (61%) and taking family photos (59%). The remaining top uses for a point and shoot camera include landscape/scenery, indoors/lowlight, video, wildlife photos and wedding/events.
"With an average selling price of $263 among the brands included in this report, point and shoot cameras are extremely relevant for consumers who want better control of picture quality with a more reliable and durable camera, while possessing many of the other features or performance elements not found on a smartphone," said Lawlor. "Point and shoot camera owners are willing to pay for an additional device if it helps them capture the kind of imagery they want with the quality they expect."
Digital pictures taken with a point and shoot camera are saved to a storage disc (76%), emailed to friends and family (67%) or uploaded to an online photo sharing site (46%).
The 2013 Point and Shoot Camera Online Buyer Report is based on responses provided to J.D. Power through Bazaarvoice, a technology company connecting businesses together to amplify the authentic voices of consumers where they shop, from 3,476 verified buyers who purchased a point and shoot camera online. The study was fielded from May 2012 through April 2013.
About J.D. Power
J.D. Power is a global marketing information services company providing performance improvement, social media and customer satisfaction insights and solutions. The company's quality and satisfaction measurements are based on responses from millions of consumers annually. Headquartered in Westlake Village, Calif., J.D. Power has offices in North America, Europe and Asia Pacific. For more information on car reviews and ratings, car insurance, health insurance, cell phone ratings, and more, please visit JDPower.com. J.D. Power is a business unit of McGraw-Hill Financial.
About McGraw Hill Financial
McGraw Hill Financial (NYSE: MHFI), a financial intelligence company, is a leader in credit ratings, benchmarks and analytics for the global capital and commodity markets. Iconic brands include: Standard & Poor's Ratings Services, S&P Capital IQ, S&P Dow Jones Indices, Platts, CRISIL, J.D. Power, McGraw Hill Construction and Aviation Week. The Company has approximately 17,000 employees in 27 countries. Additional information is available at www.mhfi.com.
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