Photo Enthusiasts and Semiprofessional Photographers Comprise More Than 50 Percent of Point and Shoot Camera Purchases Online
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- Sony (850) ranks highest in overall satisfaction among point and shoot camera brands purchased online, followed by Panasonic (844).
- Picture quality and reliability/durability are the most important drivers of satisfaction.
- The average online price for a point and shoot camera is $263.
The report measures five key factors that affect online buyer satisfaction with point and shoot cameras (in order of importance): picture quality; reliability/durability; ease of operation; feature performance; and shutter speed/lag time.
Sony ranks highest in overall satisfaction with a score of 850 (on a 1,000-point scale) and performs particularly well in the picture quality and feature performance factors. Panasonic ranks second with a score of 844 and performs particularly well in reliability/durability. Canon ranks third at 838, performing particularly well in ease of operation. Overall satisfaction with point and shoot cameras purchased online averages 835.
About J.D. Power
J.D. Power is a global marketing information services company providing performance improvement, social media and customer satisfaction insights and solutions. The company's quality and satisfaction measurements are based on responses from millions of consumers annually. Headquartered in Westlake Village, Calif., J.D. Power has offices in North America, Europe and Asia Pacific. For more information on car reviews and ratings, car insurance, health insurance, cell phone ratings, and more, please visit JDPower.com. J.D. Power is a business unit of McGraw-Hill Financial.
About McGraw Hill Financial
McGraw Hill Financial (NYSE: MHFI), a financial intelligence company, is a leader in credit ratings, benchmarks and analytics for the global capital and commodity markets. Iconic brands include: Standard & Poor's Ratings Services, S&P Capital IQ, S&P Dow Jones Indices, Platts, CRISIL, J.D. Power, McGraw Hill Construction and Aviation Week. The Company has approximately 17,000 employees in 27 countries. Additional information is available at www.mhfi.com.
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