Internet users have always sought information transparency; in automotive, this pressure was first felt on pricing, but has since grown to also encompass inventory.  Two years ago, Mazda was the only manufacturer to provide online access to new vehicle inventory available at dealer lots.  Today, there are 16 ... Read More »

Several weeks ago I noted that the Firefox and Safari browsers continue to gain share at the expense of Internet Explorer.  Since then, we released the results of our 2009 wave 2 Manufacturer Website Evaluation Study (MWES), which measures the usefulness of OEM web sites for the purpose of new vehicle shopping.  I ... Read More »

Several months ago Autotrader announced the launch of its own ad network, aka Autotrader Access.  The new offering is powered by Adify, a vertical ad network provider, which like Autotrader is owned by Cox Enterprises.  The network spans 170 sites, including sites owned by Cox (e.g. AutoMart, local media Web ... Read More »

Or does it? As a mom of a two-year-old, I know this statement is true in many ways. But how does being a parent of young children (under the age of 12) change the preferences and media behavior of new-vehicle drivers? Let’s start by looking at the types of vehicles driven by 25-34 year-olds who have children 11 and ... Read More »

• Who: The government will spend $1 billon on the new Cash for Clunkers program ( Car Allowance Rebate System ), which will allow consumers to trade-in their older, inefficient “clunkers” for new, more fuel efficient vehicles. • What: Credits of either $3,500 or $4,500 will be given to new vehicle ... Read More »

Manufacturer web sites feature some of the highest quality imagery and most interactive content available online.  The navigation and content (and in some cases, the entire site) is often Flash-based, but OEMs rarely use the latest Flash versions.  The chart below shows the minimum Flash versions required on the ... Read More »

A friend recently took her car to the shop after a break-in and used Yelp to find reviews for a repair shop.  It turned out that Jeep Absolute Auto Repair had stellar ratings and great reviews, which made her excited about her yet-to-come experience. Imagine that.  She was excited (her words) about taking her car ... Read More »

2009 Automotive Internet Roundtable October 14-16, 2009 Red Rock Resort and Spa Las Vegas, NV   Register to attend this premier automotive Internet marketing event featuring:
Leading-edge information on the automotive Internet marketplace
Industry updates and forecasts
Networking with key industry ... Read More »